Our Clients

British Showjumping

Showjumping Magazine has a finger on the pulse of the sport of showjumping in the UK

Client: British Showjumping
Sector: Membership | Sport | Equestrian

The brief

British Showjumping, the governing body for showjumping in Great Britain aims to improve and maintain standards of showjumping, while encouraging members at all levels to enjoy fair competition over safe and attractive courses and develop their sport towards further Olympic glory.

The magazine needed to keep members up to date with all the latest goings-on in the world of showjumping, inspiring members from grassroots to Olympic professionals, and provide useful factual information to help riders, owners and other equestrian professionals plan their competition calendars and training.

The challenge

With such a diverse readership it was important that the magazine could reach everybody, from a 12-year-old just entering the sport to a 60-year-old Olympic medal winner. Diverse content, practical advice and of course professional opinions were key, and as the governing body of the sport in the UK, everything has to showcase the sport in the best light, following all rules and communicating important information clearly.

The remit

  • Design
  • Editorial
  • Art Direction
  • Photography
  • Advertising
Front cover of Showjumping Magazine
Feature content for Showjumping magazine
Inside cover of British Showjumping magazine
Centre spread of British Showjumping magazine

The result

Since 2011 Dialogue has produced Showjumping Magazine, a glossy bimonthly publication for members of British Showjumping.

Showjumping Magazine keeps members up to date with all the latest goings-on in the world of showjumping and is undoubtedly the main authority on the sport within the equestrian world. This sophisticated and accessible magazine includes regular features on important news, sponsors and developments in the sport as well as exclusive interviews with the world’s leading riders, trainers, owners and decision-makers.

The magazine is supported by high quality and diverse advertising, sold by the experienced advertising team at Dialogue, and incorporates a multiplatform advertising strategy to bring digital opportunities into the fold.

Dialogue also produces the annual member handbook for British Showjumping, providing all the official information around competitions, rules and regulations to its members.


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Our thoughts

It is an absolute pleasure to work on Showjumping Magazine. I get to feature some of my equestrian heroes and help to keep members engaged in this growing sport. As the Olympics approach this year, it is even more exciting as we ramp up our coverage to celebrate our success”

Cathy Wood
Head of Content

British Showjumping Quote

“British Showjumping is a long-standing client that we are very proud to work with. It is fantastic to produce such a beautiful members' magazine and support the sport”

Zoë Francis-Cox
Agency Director, Dialogue

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Proud to be a winner of industry awards, recognised as marketing experts in print and digital media.

Medium Content Marketing Agency of the Year 2023
Medium Content Marketing Agency of the Year 2022
ALF Sales & Marketing Award Winner 2023
Classic and Sports Car Club Awards
Content Marketing Award Silver
Content Marketing Award Gold
MemberWise Recognised Supplier 2024
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