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Using content to evaluate loyalty and customer retention

Using content to evaluate loyalty and customer retention

With apps, social media and email just a tap away, the opportunities for loyalty schemes and...
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How a brand magazine can be the missing link in your content marketing

How a brand magazine can be the missing link in your content marketing

A printed brand magazine is a way for a company to strengthen its identity and promote its products...
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Why is a brand community important now?

Why is a brand community important now?

The importance of brand communities has evolved significantly. No longer just a buzzword, the...
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How to optimise your multilingual content strategy

How to optimise your multilingual content strategy

For global brands, one of the biggest challenges is communicating content and brand messages...
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