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The value of advertising in membership magazines

The value of advertising in membership magazines

When it comes to advertising in membership magazines, the benefits and results can often differ...
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Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications

Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications

EV or electric vehicle marketing requires a very new strategy for car brands. While there are still...
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The best customer retention marketing channels, tools and tactics

The best customer retention marketing channels, tools and tactics

As with other areas of marketing, customer retention marketing increasingly requires a more...
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Using content to evaluate loyalty and customer retention

Using content to evaluate loyalty and customer retention

With apps, social and email at everyone’s fingertips, the types of loyalty schemes or customer...
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