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Personalisation, purpose and a marketing strategy for the new world of luxury

Personalisation, purpose and a marketing strategy for the new world of luxury

Luxury audiences are raising the bar on personalisation, credibility, wellbeing and quiet...
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The commercial case for human-first storytelling

The commercial case for human-first storytelling

Lots of people talk about ‘brand storytelling’ and ‘story-driven marketing’. But it is rare to see...
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What does ‘confidence-building content’ look like in automotive?

What does ‘confidence-building content’ look like in automotive?

The luxury car sector is good at launch content. It knows how to produce the beautiful film, the...
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The rise of hyper-personalised email

The rise of hyper-personalised email

Email personalisation, and the benefits that come with it, isn’t new. What’s changed is access to...
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