The result
In 2014, Dialogue launched 7 magazine – an exciting magazine for the Jeep Owners Group (JOG). Utilising Dialogue’s experience of developing the Harley-Davidson Owners Group, we designed and published the magazine with supporting cross-platform activity in 12 languages with highly localised editions for international markets including Austria, Belgium, Germany, Poland, Italy, Canada and the UK. The magazine was regarded as a significant benefit of JOG membership, which was received on purchase of a new Jeep vehicle and thereafter for paying members.
Dialogue worked closely with the Jeep marketing team in Turin, Italy, to align content to brand objectives and product launch activity throughout the year.
As the Jeep brand proposition continued to develop its market position, Dialogue’s guidance was central to this progression. Our content strategy celebrated the rich history of the Jeep story while reflecting its strengthening prestige status. Our job was also to assist Jeep in streamlining all the various Jeep enthusiast bodies around the world into one umbrella brand to simplify communication.
The magazine was a significant benefit of membership, which was received on purchase of a new Jeep vehicle and thereafter for paying JOG members. Dialogue worked closely with the Jeep marketing team in Turin to align content to brand objectives and product launch activity.
Our thoughts
The magazine Dialogue produced for the Jeep Owners Group (JOG) was a significant benefit of membership, which was received on purchase of a new Jeep vehicle and thereafter for paying JOG members”
“Our content strategy celebrated the rich history of the Jeep story while reflecting its strengthening prestige status”
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Dialogue creates award-winning multichannel content that inspires, informs and excites your audience. We are a team of marketing specialists in print, online platforms, email communications, magazines, video creation, digital media and more.
