Our Clients

Localised, multilingual content strategy and creation for Jeep

Developing a brand community and membership programme for Jeep owners globally

Client: Jeep
Sector: Automotive | Membership

Dialogue was asked to help develop a brand community programme for Jeep owners that would provide unique and compelling content to the marque’s Jeep Owners Group (JOG) – a new initiative to harness the passion of the global Jeep community.

Working closely with the Jeep EMEA team in Turin, we were tasked with developing a multi-language content strategy that would help strengthen retention and provide compelling member benefits, and with taking the next step and delivering creative elements of it too.

The remit

  • Design
  • Editorial
  • Art Direction
  • Photography
  • Video
  • Advertising
  • Strategy
A 7 magazine page spread.
A 7 magazine page spread 2.
A 7 magazine page spread 3.
A 7 magazine page spread 4.
A 7 magazine page spread 5.
A 7 magazine page spread 6.

We developed and launched 7 magazine – an exciting print title for JOG members. Our content strategy celebrated the rich history of the Jeep story while reflecting its strengthening prestige status.

Drawing on our long experience of working with the similarly international Harley-Davidson Owners Group, we designed and published the magazine with supporting cross-platform activity in 12 languages, with localised editions for global markets including Austria, Belgium, Germany, Poland, Italy, Canada and the UK.

The magazine was a valuable and visible benefit of membership, and we coordinated with Jeep to make sure its content was aligned with their brand objectives and product launch activity throughout the year too.

Dialogue’s support and guidance helped sustain Jeep’s progression as it developed its market position. On top of this, we assisted Jeep with streamlining all of the various enthusiast bodies around the world into one umbrella brand to strengthen the community and greatly simplify communication.

It was thrilling to be a part of this engaged, passionate brand community and experience it for ourselves for full immersion at Jeep events around the world.”


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Proud to be a winner of industry awards, recognised as marketing experts in print and digital media.

Medium Content Marketing Agency of the Year 2023
Medium Content Marketing Agency of the Year 2022
ALF Sales & Marketing Award Winner 2023
Classic and Sports Car Club Awards
Content Marketing Award Silver
Content Marketing Award Gold
MemberWise Recognised Supplier 2024
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