Brand Communities - Engage and Excite Audiences across all Platforms

Member and brand communities

Audiences have moved on from just buying stuff from brands and that being the sum total of a relationship to expecting more meaningful ongoing interactions based on shared values.

That’s great news. Brand communities generate word-of-mouth custom and build loyalty, so helping with acquisition and retention at the same time. But how do you build them in the first place?

We can help with that. Our extensive experience of caring for brand communities has given us precious insights into the right tools for the job, the right approaches to take and the right times to take action – or when to hold your nerve and wisely say nothing.

Would you like to know more? Please feel free to contact us to discuss how brand communities can help you.

Specialist content

It’s natural for brand communities to have their own fundamental assumptions, preferred terms and even friendly in-jokes. We’re comfortable with handling these subtle but powerful audience expectations and our range includes specialisms such as automotive, travel, luxury, sporting and equestrian copywriting – to name only a handful. We make a point of working with expert freelancers who know their fields inside out too.

Community insight

A community is a living thing rather than something that’s fixed in place forever, so keeping up with the movers and shakers is a useful way to make sure everyone’s moving with the times and playing an active role in the ongoing conversation. We use listening tools to help find out more about audiences and communities and explore their motivations, interests and behaviour in further detail.

Content creation for social channels

We use insight driven by data and best practice guidance that is constantly being reviewed to help give your posts what they need to catch the eye and encourage engagement. Whether video, images or copy, we can help turn a blank page into ideas, ideas into assets and assets into results that deliver a return on investment.

Online and print magazines

Whether print, digital or both, a well-presented magazine can be a major asset in a brand’s content marketing strategy and a fantastic way to boost visibility or strengthen engagement with target audiences. They can also offer interesting opportunities for direct revenue generation through advertising or through deeper brand partnerships as well.

Email marketing for communities

If you want to boost your sales, promote your brand or strengthen your connection with your target audience, we can help with that. B2B and B2C communications with your customers – or simply internal ones with your staff – are something we can support you with and we can advise you on the steps to take to get the responses you want.

Group of people creating LOVE sign with their hands at sunset

Download 'The Power of Brand Communities'

The report looks at why consumers value being part of a brand community and how marketers should be using this type of tool.

Just a quick thing before you get your report

We hope you find it of value, we’d love to hear any feedback you may have. By clicking submit below, you consent to Dialogue to process your info and provide you with the content requested. Full details in our privacy policy.

Our sector insight

See more from the blog

Automotive

January 18, 2023

Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications

EV or electric vehicle marketing requires a very new strategy for car brands. While there are still...

The best customer retention marketing channels, tools and tactics

Brand communities

January 12, 2023

The best customer retention marketing channels, tools and tactics

As with other areas of marketing, customer retention marketing increasingly requires a more...

December 2, 2022

Content Marketing Agency of the Year at the CMA Awards

We are very proud to announce that we have scooped three awards at this year's International...

MX-5 Owners' Club magazine wins at Classic & Sports Car Club Awards 2022

Automotive

November 15, 2022

MX-5 Owners' Club magazine wins at Classic & Sports Car Club Awards 2022

We’re very proud to reveal that the MX-5 Owners Club magazine, Soft Top Hardtop, which Dialogue...

Dialogue creates award-winning multichannel content that inspires, informs and excites your audience. A team of marketing specialists with skills in print, online platforms, email communications, video creation, digital media and more.