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Using content to evaluate loyalty and customer retention
With apps, social media and email just a tap away, the opportunities for loyalty schemes and customer retention programmes are virtually limitless. But with so many options, how...
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Using content to evaluate loyalty and customer retention
With apps, social media and email just a tap away, the opportunities for loyalty schemes and...
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How a brand magazine can be the missing link in your content marketing
A printed brand magazine is a way for a company to strengthen its identity and promote its products...
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Why is a brand community important now?
The importance of brand communities has evolved significantly. No longer just a buzzword, the...
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How to optimise your multilingual content strategy
For global brands, one of the biggest challenges is communicating content and brand messages...
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Accelerating engagement – target EV customers with smarter content
The electric vehicle (EV) market has entered a new era – once a niche category reserved for early...
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Content marketing – are you taking a sustainable approach?
For luxury and premium brands, content marketing remains one of the most powerful tools for...
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The changing face of the luxury consumer
In our increasingly digitised environment, our world changes faster than ever, with new technology...
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Evaluating the success of your email strategy
Developing a strong email campaign is a vital part of any content marketing strategy. Even in a...
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How to create a digital magazine
One of the most important principles of content marketing is to deliver your content to your...
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How to repurpose content
Repurposing content for different audiences and platforms is a cost-effective way to help your...
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Sustainability and luxury travel content
Sustainability is one of the most significant trends shaping luxury travel. High net worth...
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Brands with print magazines – who’s reaping the rewards?
In a world where it can be difficult to attract and sustain attention for your message, brands with...
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