Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications

Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications

EV or electric vehicle marketing requires a very new strategy for car brands. While there are still...
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The best customer retention marketing channels, tools and tactics

The best customer retention marketing channels, tools and tactics

As with other areas of marketing, customer retention marketing increasingly requires a more...
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Using content to evaluate loyalty and customer retention

Using content to evaluate loyalty and customer retention

With apps, social and email at everyone’s fingertips, the types of loyalty schemes or customer...
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Content Marketing Agency of the Year at the CMA Awards

Content Marketing Agency of the Year at the CMA Awards

We are very proud to announce that we have scooped three awards at this year's International...
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Do rewards really create loyalty? Content marketing agency Dialogue investigates

Do rewards really create loyalty? Content marketing agency Dialogue investigates

Points-based or reward schemes are the backbone of loyalty or customer retention, but with the...
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How to use branded content to create loyalty and customer retention

How to use branded content to create loyalty and customer retention

Branded content has long been used and publicised as a marketing technique to acquire consumers,...
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Why is a brand community important now?

Why is a brand community important now?

Brand communities are becoming more and more important. No longer just a buzzword, the concept of...
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Repeat customers and the power of brand communities

Repeat customers and the power of brand communities

In our new report, The Power of Brand Communities, we look at how they play an important role in...
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Do brand communities offer more benefits than tribal marketing?

Do brand communities offer more benefits than tribal marketing?

In recent years, a lot of marketing strategy discussion has centred on tribal marketing and the...
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What’s the reason for the new Rolls-Royce brand community?

What’s the reason for the new Rolls-Royce brand community?

Anyone interested in automotive social media campaigns has no doubt taken note of the new,...
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Dialogue release new Automotive Brand Communities Report

Dialogue release new Automotive Brand Communities Report

The concept of an automotive community is nothing new – many automotive brands have long nurtured...
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Brand communities and Generation Y, Millennials and Generation Z

Brand communities and Generation Y, Millennials and Generation Z

Brand communities for Generation Y, Millennials and Generation Z are an increasing consideration...
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