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The commercial print strategy luxury brands often overlook
Luxury print asks a brand to make a statement. It demands investment, care and confidence, and it asks a business to think beyond immediate reach into something slower, more...
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Latest insights
Why is a brand community important now?
The importance of brand communities has evolved significantly. No longer just a buzzword, the...
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Accelerating engagement – target EV customers with smarter content
The electric vehicle (EV) market has entered a new era – once a niche category reserved for early...
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How to create a digital magazine
One of the most important principles of content marketing is to deliver your content to your...
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Storytelling for luxury brands
Storytelling for luxury brands is nothing new, but digital media has certainly made it a vital part...
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5 luxury print magazine strategies
Luxury brand magazines are a highly effective way to communicate with the discerning – and changing...
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The best customer retention marketing channels, tools and tactics
As with other areas of marketing, customer retention marketing increasingly requires a more...
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Do rewards really create loyalty? Content marketing agency Dialogue investigates
Points-based or reward schemes are the backbone of loyalty or customer retention, but with the...
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How to use branded content to create loyalty and customer retention
Branded content has long been used and publicised as a marketing technique to acquire consumers,...
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Repeat customers and the power of brand communities
In our new report, The Power of Brand Communities, we look at how they play an important role in...
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Do brand communities offer more benefits than tribal marketing?
In recent years, a lot of marketing strategy discussion has centred on tribal marketing and the...
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Dialogue release new Automotive Brand Communities Report
The concept of an automotive community is nothing new – many automotive brands have long nurtured...
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Brand communities and Generation Y, Millennials and Generation Z
Brand communities for Generation Y, Millennials and Generation Z are an increasing consideration...
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