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Dialogue shortlisted for 14 International Content Marketing Awards 2025
The shortlist for the 2025 International Content Marketing Awards was announced on Wednesday 22nd October, and we’re honoured to be included in no less than 10 categories. We’re...
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Latest insights
The best customer retention marketing channels, tools and tactics
As with other areas of marketing, customer retention marketing increasingly requires a more...
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Do rewards really create loyalty? Content marketing agency Dialogue investigates
Points-based or reward schemes are the backbone of loyalty or customer retention, but with the...
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How to use branded content to create loyalty and customer retention
Branded content has long been used and publicised as a marketing technique to acquire consumers,...
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Repeat customers and the power of brand communities
In our new report, The Power of Brand Communities, we look at how they play an important role in...
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Do brand communities offer more benefits than tribal marketing?
In recent years, a lot of marketing strategy discussion has centred on tribal marketing and the...
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What’s the reason for the new Rolls-Royce brand community?
Anyone interested in automotive social media campaigns has no doubt taken note of the new,...
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Dialogue release new Automotive Brand Communities Report
The concept of an automotive community is nothing new – many automotive brands have long nurtured...
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Brand communities and Generation Y, Millennials and Generation Z
Brand communities for Generation Y, Millennials and Generation Z are an increasing consideration...
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How can brand communities play a role in developing customer loyalty?
Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
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How to create a brand community: Set up and success
The changing face of a brand community The advent of social media has helped revolutionise the...
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Why millennials value brand communities and what makes them loyal
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
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