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The commercial print strategy luxury brands often overlook
Luxury print asks a brand to make a statement. It demands investment, care and confidence, and it asks a business to think beyond immediate reach into something slower, more...
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The commercial print strategy luxury brands often overlook
Luxury print asks a brand to make a statement. It demands investment, care and confidence, and it...
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From brief to cover story: inside a Bentley Magazine feature
Most creative agencies describe their process in the abstract – collaborative, insight-led,...
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The content confidence gap that costs luxury brands customers
A few years ago, during an editorial meeting for a luxury project, the copy under review felt...
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Digital made print luxury. Here’s why that matters
Print is now widely described as a luxury medium. But it wasn’t always the case. This article...
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Tactical gravity: why your cross-channel/cross-agency campaign is failing to deliver
Most cross-channel campaigns don’t fail because the strategy was wrong, the creative was weak or...
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Personalisation, purpose and a marketing strategy for the new world of luxury
Luxury audiences are raising the bar on personalisation, credibility, wellbeing and quiet...
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The commercial case for human-first storytelling
Lots of people talk about ‘brand storytelling’ and ‘story-driven marketing’. But it is rare to see...
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What does ‘confidence-building content’ look like in automotive?
The luxury car sector is good at launch content. It knows how to produce the beautiful film, the...
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The rise of hyper-personalised email
Email personalisation, and the benefits that come with it, isn’t new. What’s changed is access to...
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What 30+ years of content marketing has taught us about building lasting audience relationships
Across the UK, brands are encountering a familiar pressure: people still spend hours with content...
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What to look for when working with a content marketing agency
For senior marketing leaders and C suite decision makers, choosing a content marketing agency is a...
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Brand communities – Part 2: A practical playbook for premium brands
In our earlier article we looked at why brand communities have become one of the most valuable...
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Brand communities – Part 1: Why brand communities matter more than loyalty schemes
There was a time when a sleek card and a tiered points system were enough to signal loyalty. Today,...
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Dialogue scoops three trophies at the International Content Marketing Awards
We are very proud to announce that Dialogue scooped three awards at this year's International...
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The future of luxury hospitality – Part 4: Exclusivity in an age of access
Almost anyone can peer into the world of luxury with a digital swipe. Suites are toured on TikTok,...
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The future of luxury hospitality – Part 3: Wellness and the quest for meaning
Old-fashioned luxury was about opulence. For today’s most valuable luxury hospitality guests,...
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The future of luxury hospitality – Part 2: Purpose and sustainability
If you still think the future of luxury is about more book-matched stone, chef’s table photo...
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The future of luxury hospitality – Part 1: Personalisation and technology
Luxury hospitality is entering a new era – one shaped less by marble lobbies and more by data,...
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Dialogue shortlisted for 14 International Content Marketing Awards 2025
The shortlist for the 2025 International Content Marketing Awards was announced on Wednesday 22nd...
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Behind the lens at the European H.O.G. Rally: how brand immersion drives creative agility
You learn a lot about a brand when you crouch on hot tarmac with a camera, a light box and a crowd...
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The power of print in luxury hospitality marketing
The first step for any traveller looking to satisfy their wanderlust is to head online, searching...
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How brands can reap the rewards of localised content for international markets
It’s never been easier for brands to connect with a global audience. Digital platforms have removed...
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5 luxury brand storytelling strategies to engage HNW audiences
Brands operating in the luxury space are having to master a new approach to marketing to reach a...
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What you need to know about digital magazines
Digital magazines offer a fantastic tool for today’s marketing experts and they can give you a...
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Dialogue's CEO Zoë Francis-Cox, 25 years in the content marketing industry
Meet Dialogue Content Marketing CEO Zoë Francis-Cox, who is celebrating 25 years with the company....
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Is your web content fit for purpose?
Your content marketing strategy demands well-crafted written content. Your website needs it, your...
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Using content to evaluate loyalty and customer retention
With apps, social media and email just a tap away, the opportunities for loyalty schemes and...
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How a brand magazine can be the missing link in your content marketing
A printed brand magazine is a way for a company to strengthen its identity and promote its products...
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Why is a brand community important now?
The importance of brand communities has evolved significantly. No longer just a buzzword, the...
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How to optimise your multilingual content strategy
For global brands, one of the biggest challenges is communicating content and brand messages...
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Accelerating engagement – target EV customers with smarter content
The electric vehicle (EV) market has entered a new era – once a niche category reserved for early...
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Content marketing – are you taking a sustainable approach?
For luxury and premium brands, content marketing remains one of the most powerful tools for...
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The changing face of the luxury consumer
In our increasingly digitised environment, our world changes faster than ever, with new technology...
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Evaluating the success of your email strategy
Developing a strong email campaign is a vital part of any content marketing strategy. Even in a...
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How to create a digital magazine
One of the most important principles of content marketing is to deliver your content to your...
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How to repurpose content
Repurposing content for different audiences and platforms is a cost-effective way to help your...
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Sustainability and luxury travel content
Sustainability is one of the most significant trends shaping luxury travel. High net worth...
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Brands with print magazines – who’s reaping the rewards?
In a world where it can be difficult to attract and sustain attention for your message, brands with...
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What’s next for luxury digital marketing?
Digital marketing is essential for luxury brands, reflecting its growing significance across all...
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Are printed magazines sustainable?
A question we’re often asked as a content marketing agency that is involved in publishing is: ‘are...
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Storytelling for luxury brands
Storytelling for luxury brands is nothing new, but digital media has certainly made it a vital part...
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Sustainability, storytelling and personalisation: the future of luxury travel marketing
At Dialogue, we work with luxury brands from a range of sectors and understand the need for a deep...
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Proof of the power of print magazines
Despite what you may think in this digital world, the art of the print magazine is thriving, with...
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Getting to know you: the importance of brand immersion and collaboration
The Dialogue team recently travelled to St Moritz to see partners Badrutt’s Palace Hotel for a...
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How emerging technologies are transforming the future of superyachts
Nothing compares to the serenity of heading out on the ocean waves aboard a superyacht, and with a...
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Dialogue CEO appointed Chair of the Content Marketing Association
We are thrilled to announce that Dialogue’s CEO Zoë Francis-Cox has been named the new Chair of the...
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5 luxury print magazine strategies
Luxury brand magazines are a highly effective way to communicate with the discerning – and changing...
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The Dialogue experience: work placement at an award-winning agency
The Dialogue team is made up of highly experienced content marketing experts producing...
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Are you missing out on valuable brand partnerships?
It’s more important than ever for membership organisations to look at opportunities to provide real...
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Monetising car membership clubs
There’s a growing appetite for membership clubs as a way of connecting with highly passionate...
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Dialogue named Best Content Agency for the second year running
We are very proud to announce that we have scooped three awards at this year’s International...
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Best Social Platforms For Content: The Rise and Fall of Threads
The social media landscape is constantly changing, with new apps launching, old apps losing...
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The benefits of membership magazines
Membership organisations are a great way to build brand communities and bring people together...
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The ultimate guide to email design
The average person receives more than 100 emails every day, according to The Small Business Blog,...
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The value of advertising in membership magazines
When it comes to advertising in membership magazines, the benefits and results can often differ...
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The best customer retention marketing channels, tools and tactics
As with other areas of marketing, customer retention marketing increasingly requires a more...
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Do rewards really create loyalty? Content marketing agency Dialogue investigates
Points-based or reward schemes are the backbone of loyalty or customer retention, but with the...
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How to use branded content to create loyalty and customer retention
Branded content has long been used and publicised as a marketing technique to acquire consumers,...
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How to get sustainable travel content marketing right
We’re living in interesting times, especially in the travel and tourism sectors – and this...
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Why you need accessible content
Any content generated for digital consumption needs to be accessible. This means thinking about all...
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SEO for car marketing
SEO has increasingly become an essential for brands looking to attract new consumers (as well as...
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Why luxury brands need SEO (and how to get it right)
SEO (Search Engine Optimisation) delivers both awareness and reach for luxury brands: the aim of...
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Dialogue agency retained by investment specialist Rcapital
Dialogue agency is retained by investment specialist Rcapital, to bolster its creative portfolio...
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What’s the point of TikTok?
TikTok has quickly become one of the most popular social media platforms on the market, but should...
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The role of social media for luxury brands
Social media for luxury brands has always been a contentious subject - and even now as we stand on...
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What makes an award-winning content marketing agency?
In December 2021, Dialogue was named runner-up as Small to Medium Agency of the Year at the CMAs,...
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Should brands consider content paywalls?
Many brands are now emulating media businesses with highly evolved content marketing agendas to...
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Who is the new travel consumer and what do they want?
Travel is seemingly yet to settle down after over a year of restricted movement, the threat of new...
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How to monetise content marketing for brands
The concept of monetising content is a familiar one. Advertising has historically been the go-to...
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The best creative car campaigns
Despite being an innovative product-centric industry, the automotive world has been slow to adopt...
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Christmas marketing ideas
Christmas is the ultimate time to generate revenue for any business - so naturally, some real...
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Are consumers interested in sustainable luxury?
Sustainable luxury seems like a oxymoron. On the one hand, luxury conjures up images of glamour and...
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How to deliver great travel content marketing in the face of change
The travel industry is in a state of serious disruption and, as a result, so is travel content...
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How to create digital magazine content: the software provider opinion
Who better to advise on digital magazine content, business plans and advertising than Rok Pulević,...
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Five things you should consider for a content translation strategy
We live in a world that’s more connected than ever before, so it follows that effective content...
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Hotel content marketing and the value of loyalty programmes
Hotel content marketing is increasingly important simply because in the hotel (and wider business)...
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The value of interactive content
Interactive content marketing is on the rise. Content is increasingly a highly competitive space to...
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Digital magazine design best practice
Here, Dialogue’s in-house experts share digital magazine design advice and examples to help make...
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Delivering luxury email marketing
For many brands, the COVID-19 pandemic ushered in a new digital age that forced them to adapt and...
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Automotive brand partnership marketing
Automotive brand partnership marketing is increasingly becoming an interesting and tactical part of...
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What brands need to know about equestrian marketing
There are 27 million people in Britain with an interest in the equestrian industry, according to a ...
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Why and how to outsource advertising sales?
If you are a brand, membership group, professional association or anyone with a print magazine or...
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Taking brand magazine Cloud to new heights for ACS
Dialogue has delivered a bigger, better and stunningly redesigned brand magazine to delight the...
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Magazine cover design case study for Bentley Magazine photoshoot
As we celebrate picking up the bronze award for Best Use of Imagery at the International Content...
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The value of brand partnerships in content
Brand partnerships are admittedly nothing new, but co-branding is a strategic marketing activity...
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Dialogue produces Harley-Davidson podcasts
Dialogue is pleased to build on its long-term relationship with Harley-Davidson and our automotive...
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Repeat customers and the power of brand communities
In our new report, The Power of Brand Communities, we look at how they play an important role in...
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Using data to create a brand magazine for luxury automotive consumers
The idea of using data to create a brand magazine - let alone an automotive magazine - isn't always...
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Customer retention strategies and the power of brand communities
In 2017, we issued our very first white paper on the Power of Brand Communities which looked at ...
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Print media advantages you’d be crazy to ignore
There are distinct print media advantages that have been overlooked since the arrival of digital,...
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What is branded content? A definitive guide
There are many ways to market your brand to potential customers, but one of the most effective...
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Podcasting for brands - a definitive guide
It’s been well reported that the appetite for audio content is on the rise and so it’s only natural...
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How to run an agency: 20 years in the industry
In June 2020, our Agency Director Zoë Francis-Cox is celebrating 20 years at Dialogue, so who...
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Do brand communities offer more benefits than tribal marketing?
In recent years, a lot of marketing strategy discussion has centred on tribal marketing and the...
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Time for change at content agency Dialogue
Dialogue’s Agency Director, Zoë Francis-Cox reflects on the past two months and outlines how the...
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Catalogue vs magazine: How to turn your catalogue into a magazine
There’s a straightforward distinction between a catalogue and a magazine; the former is a list or...
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How to access the value of automotive influencers
Automotive influencers are nothing new – you can discover some automotive social media examples here
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5 ways to master a contract magazine distribution strategy
If you're a brand with a print magazine, you should approach your magazine distribution strategy in...
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Dialogue launches automotive podcast series
Dialogue has launched a new series of automotive marketing podcasts. It’s our second series of...
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Unique Braille Kalendar magazine brings Jump racing to visually impaired
Dialogue has produced a unique Braille version of the Jockey Club South West’s annual magazine, ...
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Types of loyalty marketing
Loyalty marketing is a key aspect of any brand's work - understanding how to get loyalty or...
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What can companies learn from the Harley-Davidson brand community?
Search for ‘brand community’ on Google and many results will cite the Harley-Davidson brand...
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How can brand communities play a role in developing customer loyalty?
Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
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Legendary luxury hotel Badrutt’s Palace appoints Dialogue as content agency for Tower Revue
The famous Badrutt’s Palace Hotel in St Moritz has appointed Dialogue as its content agency to...
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Content promotion is vital for brands
Content promotion is a necessary part of content marketing to attract and reach target audiences. ...
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Podcast: how to use audio branding effectively
Audio branding is a term used to describe the use of audio within brand communications to further...
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How to create a brand community: Set up and success
The changing face of a brand community The advent of social media has helped revolutionise the...
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Burgess chooses Dialogue as content agency in 2018
Dialogue has extended its luxury portfolio with a new content contract for Burgess, the world’s...
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Content marketing automation, AI and what it means for brands
One of the next waves of technological evolution is around content marketing automation and AI -...
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Key social media listening tools’ benefits for content creation
Some of the key social media listening tools’ benefits are about giving deeper insight into...
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How to make automotive SEO and content marketing work
Whether you’re a brand or a dealership, automotive SEO-driven automotive content marketing has not...
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Dialogue agency proudly relaunches Bentley Magazine
Dialogue agency is relaunching Bentley Magazine as part of its luxury and automotive contract...
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Content marketing trends: How technology is changing content
We’re living in a time of blink-and-you’ll-miss it technological change – and this will affect...
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Instagram for luxury cars: making automotive social media work
Connecting with a willing audience has been something of a smooth transition when it’s come to...
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Canon Europe appoints Dialogue for content creation
We’re delighted to be working with Canon Europe who have appointed Dialogue to create content for...
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How luxury travel content marketing generates recommendations
As with other sectors, travel content marketing is an important part of the marketing mix. Luxury...
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Why any luxury marketing strategy needs content to create brand advocates
The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and luxury...
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Bentley Motors chooses Dialogue as content agency in 2018
Bentley Motors has announced an overhaul of its international customer publication Bentley Magazine...
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Automotive marketing and the art of ‘anti-selling’
The future of car marketing looks set to be very different to what we have become accustomed to...
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Making the most of digital magazines
Life used to be so simple; print was static, web pages could be animated. Now, a digital magazine...
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