How to use branded content to create loyalty and customer retention

How to use branded content to create loyalty and customer retention

Branded content has long been used and publicised as a marketing technique to acquire consumers,...
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Sustainability and luxury travel content

Sustainability and luxury travel content

Sustainability and luxury travel are an increasingly combined proposition – despite it seeming a...
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How to get sustainable travel content marketing right

How to get sustainable travel content marketing right

We’re living in interesting times, especially in the travel and tourism sectors – and this...
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Working with a content marketing agency – are you getting the best service possible?

Working with a content marketing agency – are you getting the best service possible?

When you are working with a content marketing agency your first and most important point of contact...
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Why you need accessible content

Why you need accessible content

Any content generated for digital consumption needs to be accessible. This means thinking about all...
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SEO for car marketing

SEO for car marketing

SEO has increasingly become an essential for brands looking to attract new consumers (as well as...
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A beginner’s guide to SEO for content writing

A beginner’s guide to SEO for content writing

SEO is essential if you’re looking to get more traffic to your website and drive some kind of...
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Why luxury brands need SEO (and how to get it right)

Why luxury brands need SEO (and how to get it right)

SEO (Search Engine Optimisation) delivers both awareness and reach for luxury brands: the aim of...
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Publishing in the metaverse: is there a place for print media?

Publishing in the metaverse: is there a place for print media?

The continual advancement of technology has now brought us into the age of internet 3.0, of smart...
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Dialogue agency retained by investment specialist Rcapital

Dialogue agency retained by investment specialist Rcapital

Dialogue agency is retained by investment specialist Rcapital, to bolster its creative portfolio...
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What’s next for luxury digital marketing?

What’s next for luxury digital marketing?

Digital marketing is becoming increasingly important for luxury brands, particularly in light of...
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What is a brand magazine? Advice and guidance

What is a brand magazine? Advice and guidance

A brand magazine is a fantastic way for brands to deliver relevant content that gently reinforces...
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Why use email marketing in 2022?

Why use email marketing in 2022?

Despite rapid development and change across the marketing industry over the last decade, email...
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What’s the point of TikTok?

What’s the point of TikTok?

TikTok has quickly become one of the most popular social media platforms on the market, but should...
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Storytelling for luxury brands

Storytelling for luxury brands

Storytelling for luxury brands is nothing new, but digital media has certainly made it a vital part...
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The role of social media for luxury brands

The role of social media for luxury brands

Social media for luxury brands has always been a contentious subject - and even now as we stand on...
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What makes an award-winning content marketing agency?

What makes an award-winning content marketing agency?

In December 2021, Dialogue was named runner-up as Small to Medium Agency of the Year at the CMAs,...
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Should brands consider content paywalls?

Should brands consider content paywalls?

Many brands are now emulating media businesses with highly evolved content marketing agendas to...
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Who is the new travel consumer and what do they want?

Who is the new travel consumer and what do they want?

Travel is seemingly yet to settle down after over a year of restricted movement, the threat of new...
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Dialogue agency wins twice at 2021 Content Marketing Awards

Dialogue agency wins twice at 2021 Content Marketing Awards

Dialogue’s award-winning agency record continues with two awards and five nominations in the 2021...
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Dialogue agency for the MX-5 Owners Club

Dialogue agency for the MX-5 Owners Club

Dialogue agency is working with the MX-5 Owners Club to create, produce and distribute their...
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Dialogue is shortlisted for five 2021 International Content Marketing Awards

Dialogue is shortlisted for five 2021 International Content Marketing Awards

The shortlist for the 2021 International Content Marketing Awards was announced on Monday, 25th...
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How to monetise content marketing for brands

How to monetise content marketing for brands

The concept of monetising content is a familiar one. Advertising has historically been the go-to...
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The best creative car campaigns

The best creative car campaigns

Despite being an innovative product-centric industry, the automotive world has been slow to adopt...
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Christmas marketing ideas

Christmas marketing ideas

Christmas is the ultimate time to generate revenue for any business - so naturally, some real...
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Monetising car membership clubs

Monetising car membership clubs

There’s a new appetite for membership clubs as a way of connecting with a highly passionate...
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Why is a brand community important now?

Why is a brand community important now?

Brand communities are becoming more and more important. No longer just a buzzword, the concept of...
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Podcast distribution: social media, SEO and five-star reviews

Podcast distribution: social media, SEO and five-star reviews

So you’ve got your theme, hosting platforms and recording schedule nailed, so how do you go about...
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Are consumers interested in sustainable luxury?

Are consumers interested in sustainable luxury?

Sustainable luxury seems like a oxymoron. On the one hand, luxury conjures up images of glamour and...
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How to deliver great travel content marketing in the face of change

How to deliver great travel content marketing in the face of change

The travel industry is in a state of serious disruption and, as a result, so is travel content...
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How to create digital magazine content: the software provider opinion

How to create digital magazine content: the software provider opinion

Who better to advise on digital magazine content, business plans and advertising than Rok Pulević, ...
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Five things you should consider for a content translation strategy

Five things you should consider for a content translation strategy

We live in a world that’s more connected than ever before, so it follows that effective content...
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Hotel content marketing and the value of loyalty programmes

Hotel content marketing and the value of loyalty programmes

Hotel content marketing is increasingly important simply because in the hotel (and wider business)...
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The value of interactive content

The value of interactive content

Interactive content marketing is on the rise. Content is increasingly a highly competitive space to...
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Digital magazine design best practice

Digital magazine design best practice

Here, Dialogue’s in-house experts share digital magazine design advice and examples to help make...
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How to create a digital magazine

How to create a digital magazine

Making the transition from print to a digital magazine – or starting one up from nothing – can be...
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What you need to know about digital magazines

What you need to know about digital magazines

Digital magazines offer a useful and flexible tool for today’s marketing experts, delivering a...
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The changing face of the luxury consumer

The changing face of the luxury consumer

As we’ve seen in the past year, the world is changing - and so is the luxury consumer. This is due...
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Top tips to boost your email marketing strategy

Top tips to boost your email marketing strategy

An effective email marketing strategy is a vital component of any digital and content marketing...
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Delivering luxury email marketing in 2021

Delivering luxury email marketing in 2021

For many brands, the COVID-19 pandemic has ushered in a new digital age that has forced them to...
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Automotive brand partnership marketing

Automotive brand partnership marketing

Automotive brand partnership marketing is increasingly becoming an interesting and tactical part of...
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What brands need to know about equestrian marketing

What brands need to know about equestrian marketing

There are 27 million people in Britain with an interest in the equestrian industry, according to a ...
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Why and how to outsource advertising sales?

Why and how to outsource advertising sales?

If you are a brand, membership group, professional association or anyone with a print magazine or...
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Taking brand magazine Cloud to new heights for ACS

Taking brand magazine Cloud to new heights for ACS

Dialogue has delivered a bigger, better and stunningly redesigned brand magazine to delight the...
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Magazine cover design case study for Bentley Magazine photoshoot

Magazine cover design case study for Bentley Magazine photoshoot

As we celebrate picking up the bronze award for Best Use of Imagery at the International Content...
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Dialogue scoops four awards at CMAs

Dialogue scoops four awards at CMAs

At a virtual ceremony on Thursday 3rd December, Dialogue picked up four awards at the International...
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The value of brand partnerships in content

The value of brand partnerships in content

Brand partnerships are admittedly nothing new, but co-branding is a strategic marketing activity...
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Dialogue gets nine nominations for the CMA awards

Dialogue gets nine nominations for the CMA awards

We’re thrilled to reveal that we’ve received an incredible nine nominations in this year’s...
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Dialogue produces Harley-Davidson podcasts

Dialogue produces Harley-Davidson podcasts

Dialogue is pleased to build on its long-term relationship with Harley-Davidson and our automotive...
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Repeat customers and the power of brand communities

Repeat customers and the power of brand communities

In our new report, The Power of Brand Communities, we look at how they play an important role in...
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Using data to create a brand magazine for luxury automotive consumers

Using data to create a brand magazine for luxury automotive consumers

The idea of using data to create a brand magazine - let alone an automotive magazine - isn't always...
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Customer retention strategies and the power of brand communities

Customer retention strategies and the power of brand communities

In 2017, we issued our very first white paper on the Power of Brand Communities which looked at ...
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Luxury consumer insights for a post COVID-19 world from the The LUUX Media Ultra Affluent Consumer Survey

Luxury consumer insights for a post COVID-19 world from the The LUUX Media Ultra Affluent Consumer Survey

Dialogue spoke to our long term collaborator, Chris Wilson, Director at LUUX Media, who elaborates...
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Advertiser Frequently Asked Questions

Advertiser Frequently Asked Questions

At Dialogue, we have a number of clients for whom we create, manage and commercialise their content...
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Print media advantages you’d be crazy to ignore

Print media advantages you’d be crazy to ignore

There are distinct print media advantages that have been overlooked since the arrival of digital,...
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What is branded content? A definitive guide

What is branded content? A definitive guide

There are many ways to market your brand to potential customers, but one of the most effective...
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Content strategy 2020s: the new content and media mix for brands

Content strategy 2020s: the new content and media mix for brands

Content strategy, content marketing and branded content has exploded over the past 20 years as new...
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Reassessing the value of print media in 2020

Reassessing the value of print media in 2020

Nobody would have expected the value of print media to be a topical discussion in 2020. However...
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Podcasting for brands - a definitive guide

Podcasting for brands - a definitive guide

It’s been well reported that the appetite for audio content is on the rise and so it’s only natural...
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How to run an agency: 20 years in the industry

How to run an agency: 20 years in the industry

In June 2020, our Agency Director Zoë Francis-Cox is celebrating 20 years at Dialogue, so who...
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Dialogue supports award-winning Norfolk charity Nelson’s Journey

Dialogue supports award-winning Norfolk charity Nelson’s Journey

It’s National Volunteers’ Week on 1-7 June 2020 and now is a great time to celebrate all that is...
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Content marketing for luxury brands after COVID-19

Content marketing for luxury brands after COVID-19

We have previously written about the challenges of content marketing for luxury brands. A luxury...
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Brands with print magazines – who’s reaping the rewards?

Brands with print magazines – who’s reaping the rewards?

In a world where it can be difficult to attract and sustain attention for your message, brands with...
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Do brand communities offer more benefits than tribal marketing?

Do brand communities offer more benefits than tribal marketing?

In recent years, a lot of marketing strategy discussion has centred on tribal marketing and the...
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Are printed magazines sustainable?

Are printed magazines sustainable?

A question we’re often asked as a content marketing agency that is involved in publishing is: ‘are...
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Time for change at content agency Dialogue

Time for change at content agency Dialogue

Dialogue’s Agency Director, Zoë Francis-Cox reflects on the past two months and outlines how the...
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Four future content trends for travel in a post COVID-19 world

Four future content trends for travel in a post COVID-19 world

Future content trends for travel marketing have never been more important to consider than right...
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Automotive marketing ideas during the coronavirus pandemic

Automotive marketing ideas during the coronavirus pandemic

Innovative automotive content marketing ideas have helped Porsche Club GB keep in touch with...
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Homeschooling ideas for seven- to ten-year-olds: working in media

Homeschooling ideas for seven- to ten-year-olds: working in media

At this unusual time, we wanted to be able to assist parents looking for home schooling ideas which...
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Catalogue vs magazine: How to turn your catalogue into a magazine

Catalogue vs magazine: How to turn your catalogue into a magazine

There’s a straightforward distinction between a catalogue and a magazine; the former is a list or...
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Marketing during the Coronavirus epidemic

Marketing during the Coronavirus epidemic

In the current climate, we’re sure we’re not the only people working in marketing asking ourselves ...
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How to access the value of automotive influencers

How to access the value of automotive influencers

Automotive influencers are nothing new – you can discover some automotive social media examples here
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What’s the reason for the new Rolls-Royce brand community?

What’s the reason for the new Rolls-Royce brand community?

Anyone interested in automotive social media campaigns has no doubt taken note of the new,...
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Automotive content marketing gold: dogs, car seats and cameras

Automotive content marketing gold: dogs, car seats and cameras

How car-related searches suggest a valuable role for automotive content marketing… Think With...
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Dialogue at CMA Content Summit: Content and Brand Communities

Dialogue at CMA Content Summit: Content and Brand Communities

On Thursday 19th March, Dialogue was due to be hosting a special session on content and brand...
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5 ways to master a contract magazine distribution strategy

5 ways to master a contract magazine distribution strategy

If you're a brand with a print magazine, you should approach your magazine distribution strategy in...
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Dialogue launches automotive podcast series

Dialogue launches automotive podcast series

Dialogue has launched a new series of automotive marketing podcasts. It’s our second series of...
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Dialogue release new Automotive Brand Communities Report

Dialogue release new Automotive Brand Communities Report

The concept of an automotive community is nothing new – many automotive brands have long nurtured...
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Content Trends 2020

Content Trends 2020

It wouldn’t be the new year without a content marketing predictions 2020 blog, now would it?While...
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Unique Braille Kalendar magazine brings Jump racing to visually impaired

Unique Braille Kalendar magazine brings Jump racing to visually impaired

Dialogue has produced a unique Braille version of the Jockey Club South West’s annual magazine, ...
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Dialogue enjoys a hat trick for Bentley Magazine at the CMA Awards

Dialogue enjoys a hat trick for Bentley Magazine at the CMA Awards

Presented by the Content Marketing Association (CMA), the International Content Marketing Awards...
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Brand communities and Generation Y, Millennials and Generation Z

Brand communities and Generation Y, Millennials and Generation Z

Brand communities for Generation Y, Millennials and Generation Z are an increasing consideration...
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What can other automotive businesses learn from the Volkswagen rebrand?

What can other automotive businesses learn from the Volkswagen rebrand?

Over the past few weeks, we've started to see evidence of the Volkswagen rebrand spring up online. ...
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Types of loyalty marketing

Types of loyalty marketing

Loyalty marketing is a key aspect of any brand's work - understanding how to get loyalty or...
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Dialogue’s Automotive Marketing Report out now

Dialogue’s Automotive Marketing Report out now

In 2018, we released our first ever automotive marketing report looking at how consumers are...
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What can companies learn from the Harley-Davidson brand community?

What can companies learn from the Harley-Davidson brand community?

Search for ‘brand community’ on Google and many results will cite the Harley-Davidson brand...
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How can brand communities play a role in developing customer loyalty?

How can brand communities play a role in developing customer loyalty?

Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
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Legendary luxury hotel Badrutt’s Palace appoints Dialogue as content agency for Tower Revue

Legendary luxury hotel Badrutt’s Palace appoints Dialogue as content agency for Tower Revue

The famous Badrutt’s Palace Hotel in St Moritz has appointed Dialogue as its content agency to...
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Automotive Marketing Report – Updated for 2019!

Automotive Marketing Report – Updated for 2019!

In 2018, we created our first Automotive Marketing Report looking at how consumers respond to...
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Long-form content and the art of more in 2019

Long-form content and the art of more in 2019

Fashions come and fashions go, but some things like long-form content never go out of style. And...
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Dialogue speak at Marketing Week Live

Dialogue speak at Marketing Week Live

Ryan Battles, Content and Brand Director at Dialogue joins Marketing Week Live panel to discuss ‘A...
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Content promotion is vital for brands

Content promotion is vital for brands

Content promotion is a necessary part of content marketing to attract and reach target audiences. ...
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9 Automotive marketing tips from our report launch

9 Automotive marketing tips from our report launch

As part of our work in automotive content marketing, we launched our 2019 report on car marketing...
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Content marketing trends for 2019

Content marketing trends for 2019

How to bullet-proof your content marketing strategy. It’s that time of the year when we both look...
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Podcast: how to use audio branding effectively

Podcast: how to use audio branding effectively

Audio branding is a term used to describe the use of audio within brand communications to further...
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Dialogue launches content marketing podcasts

Dialogue launches content marketing podcasts

Dialogue has launched a content marketing podcast series for marketers and brands looking for...
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How to create a brand community: Set up and success

How to create a brand community: Set up and success

The changing face of a brand community The advent of social media has helped revolutionise the...
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Burgess chooses Dialogue as content agency in 2018

Burgess chooses Dialogue as content agency in 2018

Dialogue has extended its luxury portfolio with a new content contract for Burgess, the world’s...
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How should brands take advantage of AR and VR content?

How should brands take advantage of AR and VR content?

It’s hardly a radical prediction now that AR and VR content will soon join the great toybox as part...
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Content marketing automation, AI and what it means for brands

Content marketing automation, AI and what it means for brands

One of the next waves of technological evolution is around content marketing automation and AI -...
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Key social media listening tools’ benefits for content creation

Key social media listening tools’ benefits for content creation

Some of the key social media listening tools’ benefits are about giving deeper insight into...
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How to make automotive SEO and content marketing work

How to make automotive SEO and content marketing work

Whether you’re a brand or a dealership, automotive SEO-driven automotive content marketing has not...
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Dialogue agency proudly relaunches Bentley Magazine

Dialogue agency proudly relaunches Bentley Magazine

Dialogue agency is relaunching Bentley Magazine as part of its luxury and automotive contract...
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Instagram announces launch of IGTV

Instagram announces launch of IGTV

You can now upload 60 minutes of video with Instagram TV. Instagram has announced the launch of...
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Content marketing trends: How technology is changing content

Content marketing trends: How technology is changing content

We’re living in a time of blink-and-you’ll-miss it technological change – and this will affect...
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Best car campaigns: are Paloma Faith, Will.I.Am and Nicki Minaj worth the price tag?

Best car campaigns: are Paloma Faith, Will.I.Am and Nicki Minaj worth the price tag?

Automotive brands have been aligning themselves with music to deliver new car campaigns and...
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Exciting brand collaboration between Porsche Club and Canon

Exciting brand collaboration between Porsche Club and Canon

An encouraging dialogue brings Porsche Club and Canon together in a brand partnership and...
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Content, community and the challenges of a luxury brand marketing strategy in 2018

Content, community and the challenges of a luxury brand marketing strategy in 2018

The need for a digital friendly luxury brand marketing strategy Any marketing strategy in 2020...
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Will Facebook’s 2018 algorithm change impact third party scheduling tools?

Will Facebook’s 2018 algorithm change impact third party scheduling tools?

Since Facebook CEO Mark Zuckerberg’s announcement on Facebook’s 2018 algorithm change in January,...
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Instagram for luxury cars: making automotive social media work

Instagram for luxury cars: making automotive social media work

Connecting with a willing audience has been something of a smooth transition when it’s come to...
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Canon Europe appoints Dialogue for content creation

Canon Europe appoints Dialogue for content creation

We’re delighted to be working with Canon Europe who have appointed Dialogue to create content for...
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How luxury travel content marketing generates recommendations

How luxury travel content marketing generates recommendations

As with other sectors, travel content marketing is an important part of the marketing mix. Luxury...
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Europe’s largest official Porsche Club on the power of automotive content marketing, events and community

Europe’s largest official Porsche Club on the power of automotive content marketing, events and community

Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward...
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Why any luxury marketing strategy needs content to create brand advocates

Why any luxury marketing strategy needs content to create brand advocates

The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and luxury...
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Automotive marketing takes a new stage at CES

Automotive marketing takes a new stage at CES

Dialogue’s technology contributor, James Day, checks in at CES, Las Vegas and explores a new...
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Bentley Motors chooses Dialogue as content agency in 2018

Bentley Motors chooses Dialogue as content agency in 2018

Bentley Motors has announced an overhaul of its international customer publication Bentley Magazine...
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Two golden rules of content marketing

Two golden rules of content marketing

Make this the year you really get to grips with the content you produce to support your brand. In...
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New Year, new you, new content: how to succeed in your content strategy in 2018

New Year, new you, new content: how to succeed in your content strategy in 2018

New Year’s resolutions are famous for being failures, with 80% of people giving up by the second...
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Infographic: Automotive brands and what consumers really want

Infographic: Automotive brands and what consumers really want

As part of our work in automotive content marketing, we have released two reports, one on...
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Why millennials value brand communities and what makes them loyal

Why millennials value brand communities and what makes them loyal

More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
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The Importance of Brand Communities: Report and event

The Importance of Brand Communities: Report and event

Dialogue previewed a new report into brand communities at an event in London last night, Thursday...
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Automotive marketing and the art of ‘anti-selling’

Automotive marketing and the art of ‘anti-selling’

The future of car marketing looks set to be very different to what we have become accustomed to...
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Getting in the habit – side saddle film enjoys phenomenal reach

Getting in the habit – side saddle film enjoys phenomenal reach

Dialogue was proud to be involved in the creation of a beautiful film for My Countryside, the...
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6 ways to avoid rubbish content

6 ways to avoid rubbish content

You need compelling written content for your communications. You need it for SEO and social...
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How to optimise your multilingual content strategy

How to optimise your multilingual content strategy

As global content marketers, one of the biggest challenges can be communicating your content and...
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Is your web content fit for purpose?

Is your web content fit for purpose?

Your content marketing strategy screams out for web content. Your website needs it, your social...
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Enjoy your trip? Get onboard with your travel customers

Enjoy your trip? Get onboard with your travel customers

To succeed, travel content needs to get onboard the new content marketing flagship. Captain of this...
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Making the most of digital magazines

Making the most of digital magazines

Life used to be so simple; print was static, web pages could be animated. Now, a digital magazine...
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