A Mazda MX-R with open top driving down a road through the country

Print, Brand communities, Advertising and monetisation

Dialogue agency for the MX-5 Owners Club

Isobel Robson, Oct 28, 2021 9:32:11 AM

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Dialogue agency is working with the MX-5 Owners Club to create, produce and distribute their 84-page bimonthly members' magazine.

Established in 1994, the MX-5 Owners Club has grown to become the world’s largest club for drivers and enthusiasts of the Mazda MX-5, the world’s bestselling sports car.

The Club’s national area network covers the whole of the UK and helps to support the dynamic mix of over 7,000 subscribed members all of whom are owners, fans and enthusiasts of the car.

The Club strives to offer members the very best range of benefits, services, events and offers and the magazine is vital in communicating these to their audience.

The members' magazine sees the Dialogue agency collaborating with all stakeholders to create a magazine dedicated to the passions of the iconic MX-5 sports car. Our work covers content creation, photography and illustration together with production, print and distribution as well as selling and managing all advertising.

The members' magazine celebrates the MX-5 through its legacy, its brand connections, relevant features and interviews and motorsport features. The magazine provides a voice for its members as well as delivering practical guides to buying, owning, maintaining and driving the car.

Advertising is sold in a variety of ways including print, advertorial and partnerships to maximise reach, revenue and ensures members enjoy a variety of messaging that complements the editorial content.

Dialogue Managing Director Zoe Francis says,

“We are delighted to be working with the MX-5 Owners Club. Our experience with car clubs is second to none and we look forward to collaborating and sharing our experiences in this exciting space. We look forward to developing and supporting this highly evolved brand community."

The MX-5 Owners Club joins an impressive automotive portfolio for the agency including Harley-Davidson, Bentley, Porsche Club, British Automobile Racing Club and British Motorcycle Federation (BMF).

Find out more about monetising car membership clubs.