We designed a modern luxury magazine that moved the reader experience from just 2D to an interactive multi-channel one. Design principles were based around making each issue memorable, collectable and uniquely Bentley. We designed brand playability into the front covers by adding some personality to the Bentley ‘B’ as it moves around the cover interacting with the lead subject matter.
We adopted ‘anti-design’ principles throughout layouts to make the magazine more contemporary while still retaining a luxury high-quality feel. Co-ordinating, commissioning and attending multiple photoshoots across the world, the Dialogue team are meticulous in ensuring the best photography is delivered for the magazine.
The magazine has a healthy balance of Bentley product and luxury lifestyle stories, written by top journalists, and has attracted new advertisers who align with Bentley's luxury principles, strengthening the overall commercial performance.
Client's thoughts
The stylish new direction of our magazine is a great fit for the Bentley brand and is executed well”
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