Featured
Tactical gravity: why your cross-channel/cross-agency campaign is failing to deliver
Most cross-channel campaigns don’t fail because the strategy was wrong, the creative was weak or the audience was impossible to move. They fail because, once execution begins...
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Latest insights
The commercial case for human-first storytelling
Lots of people talk about ‘brand storytelling’ and ‘story-driven marketing’. But it is rare to see...
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What does ‘confidence-building content’ look like in automotive?
The luxury car sector is good at launch content. It knows how to produce the beautiful film, the...
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Behind the lens at the European H.O.G. Rally: how brand immersion drives creative agility
You learn a lot about a brand when you crouch on hot tarmac with a camera, a light box and a crowd...
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Dialogue's CEO Zoë Francis-Cox, 25 years in the content marketing industry
Meet Dialogue Content Marketing CEO Zoë Francis-Cox, who is celebrating 25 years with the company....
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Accelerating engagement – target EV customers with smarter content
The electric vehicle (EV) market has entered a new era – once a niche category reserved for early...
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Monetising car membership clubs
There’s a growing appetite for membership clubs as a way of connecting with highly passionate...
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Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications
EV or electric vehicle marketing requires a very new strategy for car brands. While there are still...
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MX-5 Owners' Club magazine wins at Classic & Sports Car Club Awards 2022
We’re very proud to reveal that the MX-5 Owners Club magazine, Soft Top Hardtop, which Dialogue...
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SEO for car marketing
SEO has increasingly become an essential for brands looking to attract new consumers (as well as...
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The best creative car campaigns
Despite being an innovative product-centric industry, the automotive world has been slow to adopt...
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Automotive brand partnership marketing
Automotive brand partnership marketing is increasingly becoming an interesting and tactical part of...
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Magazine cover design case study for Bentley Magazine photoshoot
As we celebrate picking up the bronze award for Best Use of Imagery at the International Content...
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