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How to use branded content to create loyalty and customer retention
Branded content has long been used and publicised as a marketing technique to acquire consumers, however its role in generating loyalty and customer retention is just as...
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Latest insights
SEO for car marketing
SEO has increasingly become an essential for brands looking to attract new consumers (as well as...
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The best creative car campaigns
Despite being an innovative product-centric industry, the automotive world has been slow to adopt...
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Monetising car membership clubs
There’s a new appetite for membership clubs as a way of connecting with a highly passionate...
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Automotive brand partnership marketing
Automotive brand partnership marketing is increasingly becoming an interesting and tactical part of...
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Magazine cover design case study for Bentley Magazine photoshoot
As we celebrate picking up the bronze award for Best Use of Imagery at the International Content...
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Dialogue produces Harley-Davidson podcasts
Dialogue is pleased to build on its long-term relationship with Harley-Davidson and our automotive...
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Using data to create a brand magazine for luxury automotive consumers
The idea of using data to create a brand magazine - let alone an automotive magazine - isn't always...
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Customer retention strategies and the power of brand communities
In 2017, we issued our very first white paper on the Power of Brand Communities which looked at ...
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Automotive marketing ideas during the coronavirus pandemic
Innovative automotive content marketing ideas have helped Porsche Club GB keep in touch with...
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Marketing during the Coronavirus epidemic
In the current climate, we’re sure we’re not the only people working in marketing asking ourselves ...
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How to access the value of automotive influencers
Automotive influencers are nothing new – you can discover some automotive social media examples here
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What’s the reason for the new Rolls-Royce brand community?
Anyone interested in automotive social media campaigns has no doubt taken note of the new,...
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