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The value of advertising in membership magazines
When it comes to advertising in membership magazines, the benefits and results can often differ from advertising in traditional media. In specialist publications, the consumer is...
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Latest insights
Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications
EV or electric vehicle marketing requires a very new strategy for car brands. While there are still...
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MX-5 Owners' Club magazine wins at Classic & Sports Car Club Awards 2022
We’re very proud to reveal that the MX-5 Owners Club magazine, Soft Top Hardtop, which Dialogue...
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SEO for car marketing
SEO has increasingly become an essential for brands looking to attract new consumers (as well as...
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The best creative car campaigns
Despite being an innovative product-centric industry, the automotive world has been slow to adopt...
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Monetising car membership clubs
There’s a new appetite for membership clubs as a way of connecting with a highly passionate...
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Automotive brand partnership marketing
Automotive brand partnership marketing is increasingly becoming an interesting and tactical part of...
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Magazine cover design case study for Bentley Magazine photoshoot
As we celebrate picking up the bronze award for Best Use of Imagery at the International Content...
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Dialogue produces Harley-Davidson podcasts
Dialogue is pleased to build on its long-term relationship with Harley-Davidson and our automotive...
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Using data to create a brand magazine for luxury automotive consumers
The idea of using data to create a brand magazine - let alone an automotive magazine - isn't always...
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Customer retention strategies and the power of brand communities
In 2017, we issued our very first white paper on the Power of Brand Communities which looked at ...
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Automotive marketing ideas during the coronavirus pandemic
Innovative automotive content marketing ideas have helped Porsche Club GB keep in touch with...
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Marketing during the Coronavirus epidemic
In the current climate, we’re sure we’re not the only people working in marketing asking ourselves ...
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