
Howard,
In 2017, we issued our very first white paper on the Power of Brand Communities which looked at brand communities as a customer retention strategy.
The original report outlined consumers’ attitudes towards brand community, loyalty and communications, indicating a connection between community and commerce with 58% of consumers aged 25 to 34 saying they'd be likely to spend more money on products and services if they were part of its community.
Discover highlights from the original report in the blog post Why millennials value brand communities and The Importance of Brand Communities event through which we launched it.
But a lot can happen in three years – particularly online - and so we decided to see whether the notion was just as valid in 2020 with a new report, The Power of Brand Communities.
The results were fascinating and proved the value of brand community as key in generating customer loyalty and driving repeat customers.
Highlights include…
Not only are brand communities of commercial value for companies looking to connect with the repeat customer but they are key in driving acquisition through brand building and word of mouth.
Our report showcases brand community examples, current attitudes towards brand communities, what actions members take when part of a community and how consumers like to be incentivised.
The Power of Brand Communities report is the ultimate white paper in guiding you to understand, set up and get the most out of brand communities.
We have also created a version of the report, which looks at the value of brand communities within the automotive industry. which has often showed a propensity for such initiatives through its membership clubs.
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