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Brand communities – Part 1: Why brand communities matter more than loyalty schemes
There was a time when a sleek card and a tiered points system were enough to signal loyalty. Today, a free upgrade or early access email rarely feels like a true perk. High value...
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Latest insights
Brand communities – Part 1: Why brand communities matter more than loyalty schemes
There was a time when a sleek card and a tiered points system were enough to signal loyalty. Today,...
Read more
Dialogue scoops three trophies at the International Content Marketing Awards
We are very proud to announce that Dialogue scooped three awards at this year's International...
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Dialogue shortlisted for 14 International Content Marketing Awards 2025
The shortlist for the 2025 International Content Marketing Awards was announced on Wednesday 22nd...
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Behind the lens at the European H.O.G. Rally: how brand immersion drives creative agility
You learn a lot about a brand when you crouch on hot tarmac with a camera, a light box and a crowd...
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How brands can reap the rewards of localised content for international markets
It’s never been easier for brands to connect with a global audience. Digital platforms have removed...
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Dialogue's CEO Zoë Francis-Cox, 25 years in the content marketing industry
Meet Dialogue Content Marketing CEO Zoë Francis-Cox, who is celebrating 25 years with the company....
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Using content to evaluate loyalty and customer retention
With apps, social media and email just a tap away, the opportunities for loyalty schemes and...
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Why is a brand community important now?
The importance of brand communities has evolved significantly. No longer just a buzzword, the...
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Monetising car membership clubs
There’s a growing appetite for membership clubs as a way of connecting with highly passionate...
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Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications
EV or electric vehicle marketing requires a very new strategy for car brands. While there are still...
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The best customer retention marketing channels, tools and tactics
As with other areas of marketing, customer retention marketing increasingly requires a more...
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MX-5 Owners' Club magazine wins at Classic & Sports Car Club Awards 2022
We’re very proud to reveal that the MX-5 Owners Club magazine, Soft Top Hardtop, which Dialogue...
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