Latest insights

Dialogue agency for the MX-5 Owners Club

Dialogue agency for the MX-5 Owners Club

Dialogue agency is working with the MX-5 Owners Club to create, produce and distribute their...
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The best creative car campaigns

The best creative car campaigns

Despite being an innovative product-centric industry, the automotive world has been slow to adopt...
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Monetising car membership clubs

Monetising car membership clubs

There’s a new appetite for membership clubs as a way of connecting with a highly passionate...
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Why is a brand community important now?

Why is a brand community important now?

Brand communities are becoming more and more important. No longer just a buzzword, the concept of...
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Repeat customers and the power of brand communities

Repeat customers and the power of brand communities

In our new report, The Power of Brand Communities, we look at how they play an important role in...
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Customer retention strategies and the power of brand communities

Customer retention strategies and the power of brand communities

In 2017, we issued our very first white paper on the Power of Brand Communities which looked at ...
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Do brand communities offer more benefits than tribal marketing?

Do brand communities offer more benefits than tribal marketing?

In recent years, a lot of marketing strategy discussion has centred on tribal marketing and the...
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What’s the reason for the new Rolls-Royce brand community?

What’s the reason for the new Rolls-Royce brand community?

Anyone interested in automotive social media campaigns has no doubt taken note of the new,...
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Dialogue at CMA Content Summit: Content and Brand Communities

Dialogue at CMA Content Summit: Content and Brand Communities

On Thursday 19th March, Dialogue was due to be hosting a special session on content and brand...
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Dialogue release new Automotive Brand Communities Report

Dialogue release new Automotive Brand Communities Report

The concept of an automotive community is nothing new – many automotive brands have long nurtured...
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Brand communities and Generation Y, Millennials and Generation Z

Brand communities and Generation Y, Millennials and Generation Z

Brand communities for Generation Y, Millennials and Generation Z are an increasing consideration...
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Types of loyalty marketing

Types of loyalty marketing

It’s a well-known fact that nurturing your existing customer base encourages them to spend more...
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