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Brand communities – Part 1: Why brand communities matter more than loyalty schemes
There was a time when a sleek card and a tiered points system were enough to signal loyalty. Today, a free upgrade or early access email rarely feels like a true perk. High value...
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Latest insights
How can brand communities play a role in developing customer loyalty?
Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
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How to create a brand community: Set up and success
The changing face of a brand community The advent of social media has helped revolutionise the...
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Why millennials value brand communities and what makes them loyal
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
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The Importance of Brand Communities: Report and event
Dialogue previewed a new report into brand communities at an event in London last night, Thursday...
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