Content Marketing Experts in the Automotive Industry and Luxury Brands

How consumers research and purchase cars has drastically changed over the years and will continue to change. How you reach consumers and increase long term customer value is what we specialise in through automotive content marketing.

As an automotive marketing agency, Dialogue has been at the forefront of content marketing solutions for automotive brands for four decades. We have managed content marketing for Bentley Motors, Harley-Davidson, Rolls-Royce, Jeep, Saab, Lotus and the Porsche endorsed members club, Porsche Club GB. Along the way we are proud to have won several industry awards for our clients as well.

Understanding your audience

Dialogue’s automotive marketing specialists focus initially on understanding your existing customers and target audience, whether that is at the HNWI luxury end of the automotive sector or the mainstream market.

We collaborate with your marketing team and immerse ourselves in the brand to ensure there is a cohesive content strategy across multiple touchpoints such as email marketing, print magazines, digital magazines, social media and your automotive brand website.

Measuring success

Understanding the goal and performance metrics for each marketing channel is key to developing the most effective strategy and we make sure this is fully understood from the start. Whether it is about increasing engagement, email open and click through rates, website CRO or reinforcing brand values and storytelling through a print magazine, our marketing strategies are designed to achieve success.

Beyond content

For some brands such as Harley-Davidson, who we have worked with for more than 10 years at a global level, we extend beyond content production to experiential event management. We have produced customer experiences for the Harley-Davidson Owners Group community at a number of brand festivals across the UK, France, Austria, and Czechoslovakia.

Award-winning automotive content

We have won several awards for our work with automotive clients, celebrating commercial success, innovative design and membership engagement.

"Dialogue are the Swiss Army Knife of marketing services."
- Harley-Davidson

Download 'Driving Success: The Value of Print to the Luxury Automotive Industry'

Our latest report explores how to use data insight to inform print publication with a focus on the automotive luxury consumer.

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