Originally commissioned by the UK Rolls-Royce dealership, after just five issues the Rolls-Royce magazine became the official global magazine of the brand. Dialogue created and distributed more than 10k magazines per quarter throughout the UK, EMEA and APAC.
Advertisers were carefully selected to complement the ultra-premium aesthetic of the publication.
The magazine, which featured luxury lifestyle content such as art, travel, fashion and architecture, was also partially regionalised to allow each Rolls-Royce dealership in the UK to include information and news from their local area.
In 2016, Dialogue partnered with the brand’s digital agency, AKQA, to deliver multichannel content with the same ethos.
Client's thoughts
R is a lifestyle publication that looks fresh, and enhances the Rolls-Royce brand”
Sector insight
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