Image of blue open top MX-5 driving along country road

We’re very proud to reveal that the MX-5 Owners Club magazine, Soft Top Hardtop, which Dialogue produces, has just won the Best Club Magazine award at the Classic & Sports Car Club Awards 2022.

The awards took place on Friday 11th November at the Hilton Hotel after day one of Classic Motor Show 2022.

It was a record-breaking year with 240 nominations across all categories, more than ever before and making the competition tougher than ever.

The win is a fabulous accolade for the Dialogue team, acknowledging all the hard work that has gone into improving the magazine. 

"Soft Top, Hardtop magazine has been a truly valued member benefit for the 7,000 members of MX-5 Owners Club for 30 years," says account manager, Rachel Turner.

"In July 2021 the magazine underwent a transformation that saw the content go from strength to strength, increasing the quality and frequency of member stories, introducing new writers with fresh ideas, starting a practical Buyer’s Guide, restructuring the magazine, building new relationships with advertisers and updating the design."

The changes have had a positive impact on the magazine and been met with excellent responses by its club members: 88% of members surveyed feel Soft Top Hardtop enhances their enjoyment of their MX-5.

Read our MX-5 Owners Club case study.

Meanwhile, the Classic & Sports Car Club Awards 2022 revealed,

“This is always a hotly contested category and 2022 was no different with a huge number of entries.

“Our winner is Soft Top Hardtop, the magazine of the MX-5 Owners Club. Refreshed since 2021, and taking on board readers’ wishes to have more technical features, it’s a great-looking title, available in paper or a digital format, with a lot of variety considering this is a one-model club (albeit across four generations)."

Runners up were the Stag Owners Club and Messerschmitt Owners’ Club.

best-car-club-magazine-hardtop-softtop The event was a wonderful opportunity to celebrate the brilliant British classic car club community.

Find out more about the winners

Contact us

Related articles

Content Marketing Agency of the Year at the CMA Awards

Content Marketing Agency of the Year at the CMA Awards

Read more

Or give these cool blogs a read

See more from the blog
Are you missing out on valuable brand partnerships?

Are you missing out on valuable brand partnerships?

It’s more important than ever for membership organisations to look at opportunities to provide real...
Read more
Monetising car membership clubs

Monetising car membership clubs

There’s a growing appetite for membership clubs as a way of connecting with highly passionate...
Read more
Dialogue named Best Content Agency for the second year running

Dialogue named Best Content Agency for the second year running

We are very proud to announce that we have scooped three awards at this year’s International...
Read more
Best Social Platforms For Content: The Rise and Fall of Threads

Best Social Platforms For Content: The Rise and Fall of Threads

The social media landscape is constantly changing, with new apps launching, old apps losing...
Read more

Dialogue creates award-winning multichannel content that inspires, informs and excites your audience. A team of marketing specialists with skills in print, online platforms, email communications, video creation, digital media and more.

Medium Content Marketing Agency of the Year 2023
Medium Content Marketing Agency of the Year 2022
ALF Sales & Marketing Award Winner 2023
Classic and Sports Car Club Awards
Content Marketing Award Silver
Content Marketing Award Gold
MemberWise Recognised Supplier 2024
Learn more about us