Our Clients

Multimedia content for Porsche Club GB

Engaging print magazine for Porsche Club Great Britain

Client: Porsche Club Great Britain
Sector: Automotive

Porsche Club Great Britain (PCGB) is Europe’s largest Porsche enthusiasts club, with nearly 23,000 enthusiastic members. PCGB seeks to inform, entertain and connect with its members, and its Porsche Post  magazine is the most important and reliable tool in its communications apparatus.

Since Dialogue came on board more than 10 years ago we have worked closely with PCGB to deliver an accessible monthly print title that aligns with the premium values and modern aesthetics of the Porsche brand itself, that reflects the Club’s evolving ambitions and priorities and that meets the needs of an audience which is constantly growing and changing.

Thanks to this collaboration, Porsche Post has advanced far beyond its humble origins in 1962 to become an award-winning, world-class title that fascinates and educates the modern Porsche owner. We have worked closely with PCGB to ensure that Porsche Post’s design, photography and editorial content have all grown in originality, creativity and quality, and our work has even won the praise of Dr Wolfgang Porsche himself.

The remit

  • Design
  • Editorial
  • Art Direction
  • Video
  • Advertising
A Porsche driving down a road.
Some yellow Porsche cars.
Porsche Post magazine spread 1.
Porsche Post magazine spread 2.
Porsche Post magazine spread 3.

In 2023 Porsche Post won bronze for Best Use of Monetised Content at the International Content Marketing Awards, recognising the skills and passion of our sales team. Dialogue has evolved the magazine’s content over time with an eye to protecting advertising revenue, introducing lifestyle and product features that engage readers and encourage new businesses to advertise, providing obvious cost efficiencies for the club and value for money for members.

Porsche Post is regularly refreshed and updated in both design and content, with the Dialogue team working collaboratively with the editor, Board and members to ensure all goals are met. The magazine’s ongoing evolution has been well-received by its target audience and in the most recent membership survey, 83% of members gave Porsche Post the highest rating of any benefit.

Better yet, Porsche Post and its reliable, effective role in the Club’s communications apparatus has also played a significant part in the Club’s spectacular growth from 14,000 members in 2015 to around 23,000 today.

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Client’s thoughts

The number one thing members value is Porsche Post and we work closely with our editor and publishers to keep this magazine relevant and forward-thinking”


Porsche Club Great Britain

Sector insight

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Proud to be a winner of industry awards, recognised as content marketing experts in print and digital media.

Medium Content Marketing Agency of the Year 2023
Medium Content Marketing Agency of the Year 2022
ALF Sales & Marketing Award Winner 2023
Classic and Sports Car Club Awards
Content Marketing Award Silver
Content Marketing Award Gold
MemberWise Recognised Supplier 2024
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