The result
Since Dialogue came on board, the design and photography have grown in originality and creativity while editorial tactics around word count, storytelling arcs, new templates and style guides have given the content greater readability. The evolution of Porsche Post has played a significant role in the club's growth from 14,000 members in 2015 to around 22,000.
In the most recent membership survey, 83% of members valued Porsche Post, the highest rating of any benefit, including the club's association with Porsche.
Dialogue also extended the lifestyle appeal of PCGB by creating Marque 9 magazine – an additional benefit for members which features exclusive content and interviews with leading professionals in the worlds of fashion, food, travel, art and design.
Client’s thoughts
The number one thing members value is Porsche Post and we work closely with our editor and publishers to keep this magazine relevant and forward-thinking”
“Porsche Post has always been a joy to work on. After working on the title for seven years and seeing it through a redesign it has really helped us understand the client’s needs and build a fantastic relationship, which is key for running a smooth issue every month.”
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Dialogue creates award-winning multichannel content that inspires, informs and excites your audience. A team of marketing specialists with skills in print, online platforms, email communications, video creation, digital media and more.
