Featured
What you need to know about digital magazines
Digital magazines offer a fantastic tool for today’s marketing experts and they can give you a useful, interactive and flexible best-of-both-worlds combination. Digital magazines...
Read more
Latest insights
Customer retention strategies and the power of brand communities
In 2017, we issued our very first white paper on the Power of Brand Communities which looked at ...
Read more
Do brand communities offer more benefits than tribal marketing?
In recent years, a lot of marketing strategy discussion has centred on tribal marketing and the...
Read more
What’s the reason for the new Rolls-Royce brand community?
Anyone interested in automotive social media campaigns has no doubt taken note of the new,...
Read more
Dialogue at CMA Content Summit: Content and Brand Communities
On Thursday 19th March, Dialogue was due to be hosting a special session on content and brand...
Read more
Dialogue release new Automotive Brand Communities Report
The concept of an automotive community is nothing new – many automotive brands have long nurtured...
Read more
Brand communities and Generation Y, Millennials and Generation Z
Brand communities for Generation Y, Millennials and Generation Z are an increasing consideration...
Read more
Types of loyalty marketing
Loyalty marketing is a key aspect of any brand's work - understanding how to get loyalty or...
Read more
What can companies learn from the Harley-Davidson brand community?
Search for ‘brand community’ on Google and many results will cite the Harley-Davidson brand...
Read more
How can brand communities play a role in developing customer loyalty?
Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
Read more
How to create a brand community: Set up and success
The changing face of a brand community The advent of social media has helped revolutionise the...
Read more
Why millennials value brand communities and what makes them loyal
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
Read more
The Importance of Brand Communities: Report and event
Dialogue previewed a new report into brand communities at an event in London last night, Thursday...
Read more