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The commercial print strategy luxury brands often overlook
Luxury print asks a brand to make a statement. It demands investment, care and confidence, and it asks a business to think beyond immediate reach into something slower, more...
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Latest insights
Customer retention strategies and the power of brand communities
In 2017, we issued our very first white paper on the Power of Brand Communities which looked at ...
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Do brand communities offer more benefits than tribal marketing?
In recent years, a lot of marketing strategy discussion has centred on tribal marketing and the...
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Types of loyalty marketing
Loyalty marketing is a key aspect of any brand's work - understanding how to get loyalty or...
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What can companies learn from the Harley-Davidson brand community?
Search for ‘brand community’ on Google and many results will cite the Harley-Davidson brand...
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How can brand communities play a role in developing customer loyalty?
Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
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How to create a brand community: Set up and success
The changing face of a brand community The advent of social media has helped revolutionise the...
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