What can companies learn from the Harley-Davidson brand community?

What can companies learn from the Harley-Davidson brand community?

Search for ‘brand community’ on Google and many results will cite the Harley-Davidson brand...
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How can brand communities play a role in developing customer loyalty?

How can brand communities play a role in developing customer loyalty?

Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
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How to create a brand community: Set up and success

How to create a brand community: Set up and success

The changing face of a brand community The advent of social media has helped revolutionise the...
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Why millennials value brand communities and what makes them loyal

Why millennials value brand communities and what makes them loyal

More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
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The Importance of Brand Communities: Report and event

The Importance of Brand Communities: Report and event

Dialogue previewed a new report into brand communities at an event in London last night, Thursday...
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