Featured
How to use branded content to create loyalty and customer retention
Branded content has long been used and publicised as a marketing technique to acquire consumers, however its role in generating loyalty and customer retention is just as...
Read more
Latest insights
What can companies learn from the Harley-Davidson brand community?
Search for ‘brand community’ on Google and many results will cite the Harley-Davidson brand...
Read more
How can brand communities play a role in developing customer loyalty?
Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
Read more
How to create a brand community: Set up and success
The changing face of a brand community The advent of social media has helped revolutionise the...
Read more
Why millennials value brand communities and what makes them loyal
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
Read more
The Importance of Brand Communities: Report and event
Dialogue previewed a new report into brand communities at an event in London last night, Thursday...
Read more