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How to use branded content to create loyalty and customer retention
Branded content has long been used and publicised as a marketing technique to acquire consumers, however its role in generating loyalty and customer retention is just as...
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Dialogue agency for the MX-5 Owners Club
Dialogue agency is working with the MX-5 Owners Club to create, produce and distribute their...
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The best creative car campaigns
Despite being an innovative product-centric industry, the automotive world has been slow to adopt...
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Monetising car membership clubs
There’s a new appetite for membership clubs as a way of connecting with a highly passionate...
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Why is a brand community important now?
Brand communities are becoming more and more important. No longer just a buzzword, the concept of...
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Repeat customers and the power of brand communities
In our new report, The Power of Brand Communities, we look at how they play an important role in...
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Customer retention strategies and the power of brand communities
In 2017, we issued our very first white paper on the Power of Brand Communities which looked at ...
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Do brand communities offer more benefits than tribal marketing?
In recent years, a lot of marketing strategy discussion has centred on tribal marketing and the...
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What’s the reason for the new Rolls-Royce brand community?
Anyone interested in automotive social media campaigns has no doubt taken note of the new,...
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Dialogue at CMA Content Summit: Content and Brand Communities
On Thursday 19th March, Dialogue was due to be hosting a special session on content and brand...
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Dialogue release new Automotive Brand Communities Report
The concept of an automotive community is nothing new – many automotive brands have long nurtured...
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Brand communities and Generation Y, Millennials and Generation Z
Brand communities for Generation Y, Millennials and Generation Z are an increasing consideration...
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Types of loyalty marketing
Loyalty marketing is a key aspect of any brand's work - understanding how to get loyalty or...
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