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What to look for when working with a content marketing agency
For senior marketing leaders and C suite decision makers, choosing a content marketing agency is a strategic decision. The right partner will take the time to understand your...
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Latest insights
Brand communities – Part 2: A practical playbook for premium brands
In our earlier article we looked at why brand communities have become one of the most valuable...
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Brand communities – Part 1: Why brand communities matter more than loyalty schemes
There was a time when a sleek card and a tiered points system were enough to signal loyalty. Today,...
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Dialogue scoops three trophies at the International Content Marketing Awards
We are very proud to announce that Dialogue scooped three awards at this year's International...
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Dialogue shortlisted for 14 International Content Marketing Awards 2025
The shortlist for the 2025 International Content Marketing Awards was announced on Wednesday 22nd...
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Behind the lens at the European H.O.G. Rally: how brand immersion drives creative agility
You learn a lot about a brand when you crouch on hot tarmac with a camera, a light box and a crowd...
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How brands can reap the rewards of localised content for international markets
It’s never been easier for brands to connect with a global audience. Digital platforms have removed...
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Dialogue's CEO Zoë Francis-Cox, 25 years in the content marketing industry
Meet Dialogue Content Marketing CEO Zoë Francis-Cox, who is celebrating 25 years with the company....
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Using content to evaluate loyalty and customer retention
With apps, social media and email just a tap away, the opportunities for loyalty schemes and...
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Why is a brand community important now?
The importance of brand communities has evolved significantly. No longer just a buzzword, the...
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Monetising car membership clubs
There’s a growing appetite for membership clubs as a way of connecting with highly passionate...
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Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications
EV or electric vehicle marketing requires a very new strategy for car brands. While there are still...
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The best customer retention marketing channels, tools and tactics
As with other areas of marketing, customer retention marketing increasingly requires a more...
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