Sparkling lights

Dialogue agency is retained by investment specialist Rcapital, to bolster its creative portfolio following Archant sale to Newsquest Media Group.

Archant Community Media Ltd was successfully sold to Newsquest Media Group, trade buyer, this week as it moves to accelerate its growth in the local media sector.

Private investor, Rcapital has retained content and marketing agency Dialogue (formerly Archant Dialogue) as it enters into a second phase of its investment programme to expand and deepen market-leading creative services.

The London and Norfolk-based agency has helped global clients such as Harley-Davidson, Bentley Motors and Porsche Club GB engage customers and communities with world-leading creative and storytelling.

Rcapital will support Dialogue’s operations, alongside Zoë Francis-Cox who leads the agency with Mel Vince, Isobel Robson and Alan Dykes making up the senior management team, to be joined by a new Financial Director.

Dialogue will continue to use Archant’s central support services while the transition takes place, and will be actively recruiting to facilitate growth.

“This is a brilliant opportunity for Dialogue to scale and grow – we will invest in the areas that offer greatest potential while retaining all the things that are important to the people, the clients and the creative industry.” Ash Reek, Chairman Operator, Rcapital.

Zoë Francis-Cox added: “This is an important moment for Dialogue, working with Rcapital offers the advantage of expertise, guidance and investment to realise Dialogue’s full potential as an independent agency.”

Dialogue Content Marketing Limited focuses on customer and community member engagement. The agency provides content and other marketing services including bespoke writing, design, photography, illustration and video, in print and digital channels including services such as email and website design and content, high-end customer magazines and other print products, social media, brand design, content monetisation and advertising, and more.

Rcapital provides private investment, commercial expertise and hands-on support to transform and grow businesses. Working together with management teams to focus on driving performance and delivering results. Since their inception in 2004 Rcapital has made over 75 investments across the UK and Europe, working not only to develop businesses, but also working to support their teams.

Contact us

Related articles

The rise of hyper-personalised email

The rise of hyper-personalised email

Read more

Read more insightful articles

See more from the blog
Beyond the click – are we measuring email too narrowly?

Beyond the click – are we measuring email too narrowly?

Email’s value is not only in the response it generates, but in the relationship it helps build over...
Read more
Dialogue shortlisted for 10 International Content Marketing Awards 2026

Dialogue shortlisted for 10 International Content Marketing Awards 2026

The International Content Marketing Awards are a real highlight of the year for the Dialogue team,...
Read more
Tactical gravity: why automotive launches can drift away from strategy

Tactical gravity: why automotive launches can drift away from strategy

Imagine you have just launched your most important new model in a decade. Social engagement has...
Read more
The guest confidence gap: when discovery isn’t enough

The guest confidence gap: when discovery isn’t enough

AI has made it easier for guests to find and compare luxury hotels, but it has not made them any...
Read more

Proud to be a winner of industry awards, recognised as content marketing experts in print and digital media.

Best Medium Agency Runner-Up 2025
Medium Content Marketing Agency of the Year 2023
Medium Content Marketing Agency of the Year 2022
ALF Sales & Marketing Award Winner 2023
Content Marketing Award Silver
Content Marketing Award Gold
MemberWise Recognised Supplier 2026
Learn more about us