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What does ‘confidence-building content’ look like in automotive?
The luxury car sector is good at launch content. It knows how to produce the beautiful film, the emotional reveal, the shot of the car gliding through an impossible mountain pass...
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What does ‘confidence-building content’ look like in automotive?
The luxury car sector is good at launch content. It knows how to produce the beautiful film, the...
Read more
The rise of hyper-personalised email
Email personalisation, and the benefits that come with it, isn’t new. What’s changed is access to...
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What 30+ years of content marketing has taught us about building lasting audience relationships
Across the UK, brands are encountering a familiar pressure: people still spend hours with content...
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Brand communities – Part 2: A practical playbook for premium brands
In our earlier article we looked at why brand communities have become one of the most valuable...
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Brand communities – Part 1: Why brand communities matter more than loyalty schemes
There was a time when a sleek card and a tiered points system were enough to signal loyalty. Today,...
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Dialogue scoops three trophies at the International Content Marketing Awards
We are very proud to announce that Dialogue scooped three awards at this year's International...
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Dialogue shortlisted for 14 International Content Marketing Awards 2025
The shortlist for the 2025 International Content Marketing Awards was announced on Wednesday 22nd...
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Behind the lens at the European H.O.G. Rally: how brand immersion drives creative agility
You learn a lot about a brand when you crouch on hot tarmac with a camera, a light box and a crowd...
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The power of print in luxury hospitality marketing
The first step for any traveller looking to satisfy their wanderlust is to head online, searching...
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Dialogue's CEO Zoë Francis-Cox, 25 years in the content marketing industry
Meet Dialogue Content Marketing CEO Zoë Francis-Cox, who is celebrating 25 years with the company....
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Using content to evaluate loyalty and customer retention
With apps, social media and email just a tap away, the opportunities for loyalty schemes and...
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How a brand magazine can be the missing link in your content marketing
A printed brand magazine is a way for a company to strengthen its identity and promote its products...
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