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What does ‘confidence-building content’ look like in automotive?
The luxury car sector is good at launch content. It knows how to produce the beautiful film, the emotional reveal, the shot of the car gliding through an impossible mountain pass...
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Latest insights
Dialogue release new Automotive Brand Communities Report
The concept of an automotive community is nothing new – many automotive brands have long nurtured...
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Brand communities and Generation Y, Millennials and Generation Z
Brand communities for Generation Y, Millennials and Generation Z are an increasing consideration...
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How can brand communities play a role in developing customer loyalty?
Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
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How to create a brand community: Set up and success
The changing face of a brand community The advent of social media has helped revolutionise the...
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Why millennials value brand communities and what makes them loyal
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
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