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How to use branded content to create loyalty and customer retention
Branded content has long been used and publicised as a marketing technique to acquire consumers, however its role in generating loyalty and customer retention is just as...
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Latest insights
Dialogue produces Harley-Davidson podcasts
Dialogue is pleased to build on its long-term relationship with Harley-Davidson and our automotive...
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Repeat customers and the power of brand communities
In our new report, The Power of Brand Communities, we look at how they play an important role in...
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Using data to create a brand magazine for luxury automotive consumers
The idea of using data to create a brand magazine - let alone an automotive magazine - isn't always...
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Customer retention strategies and the power of brand communities
In 2017, we issued our very first white paper on the Power of Brand Communities which looked at ...
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Luxury consumer insights for a post COVID-19 world from the The LUUX Media Ultra Affluent Consumer Survey
Dialogue spoke to our long term collaborator, Chris Wilson, Director at LUUX Media, who elaborates...
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Advertiser Frequently Asked Questions
At Dialogue, we have a number of clients for whom we create, manage and commercialise their content...
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Print media advantages you’d be crazy to ignore
There are distinct print media advantages that have been overlooked since the arrival of digital,...
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What is branded content? A definitive guide
There are many ways to market your brand to potential customers, but one of the most effective...
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Content strategy 2020s: the new content and media mix for brands
Content strategy, content marketing and branded content has exploded over the past 20 years as new...
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Reassessing the value of print media in 2020
Nobody would have expected the value of print media to be a topical discussion in 2020. However...
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Podcasting for brands - a definitive guide
It’s been well reported that the appetite for audio content is on the rise and so it’s only natural...
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How to run an agency: 20 years in the industry
In June 2020, our Agency Director Zoë Francis-Cox is celebrating 20 years at Dialogue, so who...
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