Featured
Brand communities – Part 2: A practical playbook for premium brands
In our earlier article we looked at why brand communities have become one of the most valuable assets in a marketer’s toolkit. Belonging, not points, is now the real marker of...
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Latest insights
The value of advertising in membership magazines
When it comes to advertising in membership magazines, the benefits and results can often differ...
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Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications
EV or electric vehicle marketing requires a very new strategy for car brands. While there are still...
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The best customer retention marketing channels, tools and tactics
As with other areas of marketing, customer retention marketing increasingly requires a more...
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MX-5 Owners' Club magazine wins at Classic & Sports Car Club Awards 2022
We’re very proud to reveal that the MX-5 Owners Club magazine, Soft Top Hardtop, which Dialogue...
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Seven nominations for the International Content Marketing Awards 2022
This year’s International Content Marketing Awards nominations have just been announced and we're...
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Do rewards really create loyalty? Content marketing agency Dialogue investigates
Points-based or reward schemes are the backbone of loyalty or customer retention, but with the...
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How to use branded content to create loyalty and customer retention
Branded content has long been used and publicised as a marketing technique to acquire consumers,...
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How to get sustainable travel content marketing right
We’re living in interesting times, especially in the travel and tourism sectors – and this...
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Why you need accessible content
Any content generated for digital consumption needs to be accessible. This means thinking about all...
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SEO for car marketing
SEO has increasingly become an essential for brands looking to attract new consumers (as well as...
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A beginner’s guide to SEO for content writing
SEO is essential if you’re looking to get more traffic to your website and drive some kind of...
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Why luxury brands need SEO (and how to get it right)
SEO (Search Engine Optimisation) delivers both awareness and reach for luxury brands: the aim of...
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