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How to use branded content to create loyalty and customer retention
Branded content has long been used and publicised as a marketing technique to acquire consumers, however its role in generating loyalty and customer retention is just as...
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Latest insights
Will Facebook’s 2018 algorithm change impact third party scheduling tools?
Since Facebook CEO Mark Zuckerberg’s announcement on Facebook’s 2018 algorithm change in January,...
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Instagram for luxury cars: making automotive social media work
Connecting with a willing audience has been something of a smooth transition when it’s come to...
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Canon Europe appoints Dialogue for content creation
We’re delighted to be working with Canon Europe who have appointed Dialogue to create content for...
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How luxury travel content marketing generates recommendations
As with other sectors, travel content marketing is an important part of the marketing mix. Luxury...
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Europe’s largest official Porsche Club on the power of automotive content marketing, events and community
Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward...
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Why any luxury marketing strategy needs content to create brand advocates
The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and luxury...
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Automotive marketing takes a new stage at CES
Dialogue’s technology contributor, James Day, checks in at CES, Las Vegas and explores a new...
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Bentley Motors chooses Dialogue as content agency in 2018
Bentley Motors has announced an overhaul of its international customer publication Bentley Magazine...
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Two golden rules of content marketing
Make this the year you really get to grips with the content you produce to support your brand. In...
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New Year, new you, new content: how to succeed in your content strategy in 2018
New Year’s resolutions are famous for being failures, with 80% of people giving up by the second...
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Infographic: Automotive brands and what consumers really want
As part of our work in automotive content marketing, we have released two reports, one on...
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Why millennials value brand communities and what makes them loyal
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
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