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The commercial print strategy luxury brands often overlook
Luxury print asks a brand to make a statement. It demands investment, care and confidence, and it asks a business to think beyond immediate reach into something slower, more...
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Latest insights
The value of brand partnerships in content
Brand partnerships are admittedly nothing new, but co-branding is a strategic marketing activity...
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Dialogue produces Harley-Davidson podcasts
Dialogue is pleased to build on its long-term relationship with Harley-Davidson and our automotive...
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Repeat customers and the power of brand communities
In our new report, The Power of Brand Communities, we look at how they play an important role in...
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Using data to create a brand magazine for luxury automotive consumers
The idea of using data to create a brand magazine - let alone an automotive magazine - isn't always...
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Customer retention strategies and the power of brand communities
In 2017, we issued our very first white paper on the Power of Brand Communities which looked at ...
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Print media advantages you’d be crazy to ignore
There are distinct print media advantages that have been overlooked since the arrival of digital,...
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What is branded content? A definitive guide
There are many ways to market your brand to potential customers, but one of the most effective...
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Podcasting for brands - a definitive guide
It’s been well reported that the appetite for audio content is on the rise and so it’s only natural...
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How to run an agency: 20 years in the industry
In June 2020, our Agency Director Zoë Francis-Cox is celebrating 20 years at Dialogue, so who...
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Do brand communities offer more benefits than tribal marketing?
In recent years, a lot of marketing strategy discussion has centred on tribal marketing and the...
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Time for change at content agency Dialogue
Dialogue’s Agency Director, Zoë Francis-Cox reflects on the past two months and outlines how the...
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Catalogue vs magazine: How to turn your catalogue into a magazine
There’s a straightforward distinction between a catalogue and a magazine; the former is a list or...
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