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How to use branded content to create loyalty and customer retention
Branded content has long been used and publicised as a marketing technique to acquire consumers, however its role in generating loyalty and customer retention is just as...
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Latest insights
Christmas marketing ideas
Christmas is the ultimate time to generate revenue for any business - so naturally, some real...
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Monetising car membership clubs
There’s a new appetite for membership clubs as a way of connecting with a highly passionate...
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Why is a brand community important now?
Brand communities are becoming more and more important. No longer just a buzzword, the concept of...
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Podcast distribution: social media, SEO and five-star reviews
So you’ve got your theme, hosting platforms and recording schedule nailed, so how do you go about...
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Are consumers interested in sustainable luxury?
Sustainable luxury seems like a oxymoron. On the one hand, luxury conjures up images of glamour and...
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How to deliver great travel content marketing in the face of change
The travel industry is in a state of serious disruption and, as a result, so is travel content...
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How to create digital magazine content: the software provider opinion
Who better to advise on digital magazine content, business plans and advertising than Rok Pulević, ...
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Five things you should consider for a content translation strategy
We live in a world that’s more connected than ever before, so it follows that effective content...
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Hotel content marketing and the value of loyalty programmes
Hotel content marketing is increasingly important simply because in the hotel (and wider business)...
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The value of interactive content
Interactive content marketing is on the rise. Content is increasingly a highly competitive space to...
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Digital magazine design best practice
Here, Dialogue’s in-house experts share digital magazine design advice and examples to help make...
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How to create a digital magazine
Making the transition from print to a digital magazine – or starting one up from nothing – can be...
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