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Beyond the click – are we measuring email too narrowly?
Email’s value is not only in the response it generates, but in the relationship it helps build over time. We don’t talk about email the way we talk about other content. Think...
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Latest insights
How brands can reap the rewards of localised content for international markets
It’s never been easier for brands to connect with a global audience. Digital platforms have removed...
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5 luxury brand storytelling strategies to engage HNW audiences
Brands operating in the luxury space are having to master a new approach to marketing to reach a...
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What you need to know about digital magazines
Digital magazines offer a fantastic tool for today’s marketing experts and they can give you a...
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Dialogue's CEO Zoë Francis-Cox, 25 years in the content marketing industry
Meet Dialogue Content Marketing CEO Zoë Francis-Cox, who is celebrating 25 years with the company....
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Is your web content fit for purpose?
Your content marketing strategy demands well-crafted written content. Your website needs it, your...
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Using content to evaluate loyalty and customer retention
With apps, social media and email just a tap away, the opportunities for loyalty schemes and...
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How a brand magazine can be the missing link in your content marketing
A printed brand magazine is a way for a company to strengthen its identity and promote its products...
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Why is a brand community important now?
The importance of brand communities has evolved significantly. No longer just a buzzword, the...
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How to optimise your multilingual content strategy
For global brands, one of the biggest challenges is communicating content and brand messages...
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Accelerating engagement – target EV customers with smarter content
The electric vehicle (EV) market has entered a new era – once a niche category reserved for early...
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Content marketing – are you taking a sustainable approach?
For luxury and premium brands, content marketing remains one of the most powerful tools for...
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The changing face of the luxury consumer
In our increasingly digitised environment, our world changes faster than ever, with new technology...
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