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What does ‘confidence-building content’ look like in automotive?
The luxury car sector is good at launch content. It knows how to produce the beautiful film, the emotional reveal, the shot of the car gliding through an impossible mountain pass...
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Latest insights
How luxury travel content marketing generates recommendations
As with other sectors, travel content marketing is an important part of the marketing mix. Luxury...
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Europe’s largest official Porsche Club on the power of automotive content marketing, events and community
Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward...
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Why any luxury marketing strategy needs content to create brand advocates
The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and luxury...
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Automotive marketing takes a new stage at CES
Dialogue’s technology contributor, James Day, checks in at CES, Las Vegas and explores a new...
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Bentley Motors chooses Dialogue as content agency in 2018
Bentley Motors has announced an overhaul of its international customer publication Bentley Magazine...
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Two golden rules of content marketing
Make this the year you really get to grips with the content you produce to support your brand. In...
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New Year, new you, new content: how to succeed in your content strategy in 2018
New Year’s resolutions are famous for being failures, with 80% of people giving up by the second...
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Infographic: Automotive brands and what consumers really want
As part of our work in automotive content marketing, we have released two reports, one on...
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Why millennials value brand communities and what makes them loyal
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
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The Importance of Brand Communities: Report and event
Dialogue previewed a new report into brand communities at an event in London last night, Thursday...
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Automotive marketing and the art of ‘anti-selling’
The future of car marketing looks set to be very different to what we have become accustomed to...
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Getting in the habit – side saddle film enjoys phenomenal reach
Dialogue was proud to be involved in the creation of a beautiful film for My Countryside, the...
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