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Using content to evaluate loyalty and customer retention
With apps, social media and email just a tap away, the opportunities for loyalty schemes and customer retention programmes are virtually limitless. But with so many options, how...
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Latest insights
Instagram announces launch of IGTV
You can now upload 60 minutes of video with Instagram TV. Instagram has announced the launch of...
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Content marketing trends: How technology is changing content
We’re living in a time of blink-and-you’ll-miss it technological change – and this will affect...
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Best car campaigns: are Paloma Faith, Will.I.Am and Nicki Minaj worth the price tag?
Automotive brands have been aligning themselves with music to deliver new car campaigns and...
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Exciting brand collaboration between Porsche Club and Canon
An encouraging dialogue brings Porsche Club and Canon together in a brand partnership and...
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Content, community and the challenges of a luxury brand marketing strategy in 2018
The need for a digital friendly luxury brand marketing strategy Any marketing strategy in 2020...
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Will Facebook’s 2018 algorithm change impact third party scheduling tools?
Since Facebook CEO Mark Zuckerberg’s announcement on Facebook’s 2018 algorithm change in January,...
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Instagram for luxury cars: making automotive social media work
Connecting with a willing audience has been something of a smooth transition when it’s come to...
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Canon Europe appoints Dialogue for content creation
We’re delighted to be working with Canon Europe who have appointed Dialogue to create content for...
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How luxury travel content marketing generates recommendations
As with other sectors, travel content marketing is an important part of the marketing mix. Luxury...
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Europe’s largest official Porsche Club on the power of automotive content marketing, events and community
Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward...
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Why any luxury marketing strategy needs content to create brand advocates
The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and luxury...
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Automotive marketing takes a new stage at CES
Dialogue’s technology contributor, James Day, checks in at CES, Las Vegas and explores a new...
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