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The commercial print strategy luxury brands often overlook
Luxury print asks a brand to make a statement. It demands investment, care and confidence, and it asks a business to think beyond immediate reach into something slower, more...
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Latest insights
Infographic: Automotive brands and what consumers really want
As part of our work in automotive content marketing, we have released two reports, one on...
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Why millennials value brand communities and what makes them loyal
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
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Automotive marketing and the art of ‘anti-selling’
The future of car marketing looks set to be very different to what we have become accustomed to...
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6 ways to avoid rubbish content
You need compelling written content for your communications. You need it for SEO and social...
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Enjoy your trip? Get onboard with your travel customers
To succeed, travel content needs to get onboard the new content marketing flagship. Captain of this...
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Making the most of digital magazines
Life used to be so simple; print was static, web pages could be animated. Now, a digital magazine...
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