The result
The relationship with BE has subsequently developed to include the monetisation of BE’s monthly e-newsletters, bi-monthly themed e-newsletters and BE’s official website.
In 2017 we designed additional benefits for members with the launch of a fashion-led Look Book and tote bag, distributed at Badminton Horse Trials. The same year also saw the first year of live-streamed events, which helped to take member engagement to the next level and attracted a peak audience of 20,000 worldwide.
The magazine is rated highly among members with 81% stating that the magazine is a valuable member benefit and 85% of the readership thinking the quality of content is good or very good.
Expanding the magazine’s core offering digitally has improved the reach of British Eventing and boosted ad revenue. In 2016 just 10% of the ad revenue came from digital sales, in 2020 we forecast this to move to 28%.
Client’s thoughts
We have had a long-standing relationship with Dialogue over several years. During this time we have worked together to develop our membership magazine and advertising revenues; we are delighted to have seen positive growth in both.”
“It’s incredibly rewarding to work with such an engaged group of members. Their passion for eventing comes across no matter who you speak to and our work with British Eventing is a real celebration of everything the sport has to offer”
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Dialogue creates award-winning multichannel content that inspires, informs and excites your audience. A team of marketing specialists in print, online platforms, email communications, video creation, digital media and more.
