Our Clients

Digital content creation for Canon Europe

Technical, enthusiastic and knowledgeable content to promote Canon Europe’s products and services across digital marketing channels

Client: Canon Europe
Sector: Retail | Technology | B2B | B2C

The brief

Canon Europe required Dialogue to produce content for new products and services and update existing offerings. This B2C and B2B content would be produced for the main website, e-commerce site, emails to customers and brochures for both internal and external use.

The challenge

Dialogue had to demonstrate agility and flexibility in order to meet multiple content creation deadlines. Work is ad hoc and can be briefed in any form at any time from Canon’s teams across Europe. Subject matter, style and format can vary widely from project to project, from writing a product web page for business printers to producing a brochure for a cinematic camera. Web pages and other e-content are also highly templated with bespoke styles and character counts.

Many product launches are under strict embargo and require extra security measures in order to safeguard their unique features. We keep protection high with a range of security systems in the process.

The remit

  • Design
  • Editorial
  • Web
Canon website

The result

Dialogue has created a vast number of web pages for new products, ranging from new software to the latest high-spec flatbed printers, all of which convey Canon Europe’s confident, enthusiastic tone of voice. Many of the products are technically complex and deliver informative detail in a knowledgeable way, gained through information supplied by Canon Europe and extensive interviews with their product team.

We have also written, designed, printed and delivered brochures to showcase Canon Europe’s cinematic camcorders, cameras and displays. These were successfully distributed at the IBC Conference in Amsterdam in 2018.

 

Contact us for content marketing services

Dialogue has created a vast number of web pages for new products, all of which convey Canon Europe’s confident, enthusiastic tone of voice”


Canon Camera and Strap

“We have to react quickly, get to grips with complex briefs and provide clean and accurate copy on a variety of projects. There's a lot to juggle!”

Rachel Stevenson, Account Director
Dialogue

Are you missing out on valuable brand partnerships?

Are you missing out on valuable brand partnerships?

It’s more important than ever for membership organisations to look at opportunities to provide real...
Read more
The benefits of membership magazines

The benefits of membership magazines

Membership organisations are a great way to build brand communities and bring people together...
Read more
What effect will AI have on the content industry?

What effect will AI have on the content industry?

These are exciting but volatile times in the content industry, and that’s because the introduction...
Read more
Evaluating the success of your email strategy

Evaluating the success of your email strategy

Developing a strong email campaign is a vital part of any content marketing strategy. Even in a...
Read more

Dialogue creates award-winning multichannel content that inspires, informs and excites your audience. A team of marketing specialists with skills in print, online platforms, email communications, video creation, digital media and more.

Medium Content Marketing Agency of the Year 2023
Medium Content Marketing Agency of the Year 2022
ALF Sales & Marketing Award Winner 2023
Classic and Sports Car Club Awards
Content Marketing Award Silver
Content Marketing Award Gold
MemberWise Recognised Supplier 2024
Learn more about us