Luxury print magazine with digital content for Badrutt's Palace Hotel

Dialogue has worked with Badrutt's Palace Hotel in St. Moritz since 2019. As one of the world's foremost luxury hotels, it is important that they communicate with their returning guests and attract new ones, speaking the language of the ultra-high-net-worth individuals who are looking for truly exceptional travel experiences that go beyond simply a hotel stay.

Dialogue writes, designs, prints and distributes Tower Revue, a premium print publication with real ‘wow’ factor, encapsulating the traditions and history of Badrutt’s Palace and providing full immersion into the locale and experiences at the hotel, from snow polo to the latest spa treatments.

Distributed at the hotel and mailed to regular guests who become an integral part of the Badrutt’s Palace family, the print magazine helps connect guests to their favourite hotel. High quality journalism from some of the best writers with knowledge of the world of luxury travel and lifestyle, as well as local knowledge, bring flair and interest to features, which are brought to life with bespoke high-resolution photography and illustration.

The remit

Design
Editorial
Art Direction
Photography
Web
Advertising

To provide a comprehensive engagement strategy, the annual luxury print magazine is supported by an engaging microsite www.towerrevue.com.

This website provides a clear portal for long-standing guests as well as potential visitors in the discovery phase of the travel research to immerse themselves in the world of Badrutt’s Palace and St Moritz. With content curated around complimentary pillars such as ‘fashion’, ‘wellness’ and ‘history’, the high-quality content and top level journalism of the magazine is carried through to the website, building a complete world of content for customers to explore.

Tower Revue – both in print and online – successfully showcases the summer and winter season at the Badrutt’s Palace Hotel, providing a high end, luxury look and feel, with varied lifestyle and hotel-based content to inspire readers to book a stay and explore further opportunities to enjoy experiences at the hotel and beyond.

Client’s thoughts

I have seen the new Tower Revue – I really like it! The cover looks stunning and it fits perfectly within our existing brochure world. We wanted to thank you and the team as well for the great teamwork – it is a pleasure working with you!”

Nina Kölbl
Badrutt’s Palace Hotel