AGA owners are passionate about their cooking and their homes, so AGA Living magazine provided inspiration for all elements of this very British lifestyle. Featuring a raft of seasonal content for the home and garden, the magazine focused on interior design trends, interviews, gardening tips and travel features, presented with colourful designs and unique photography.
AGA Living magazine’s stand out features included high profile interviews with some of the leading food and lifestyle celebrities. Cover stars included Mary Berry, Richard Hammond, Anna Friel, Tom Kerridge, Stanley Tucci, Liz Earle and Paul Hollywood, with each presenting their favourite recipes, promoting their latest ventures and providing unique access to their home kitchens – replete with an AGA!
Such high-profile stars opened their homes to the Dialogue team, allowing bespoke photography and interview access, to tell a wonderful brand story. Alongside celebrities, AGA owners across the country allowed the magazine access to their homes, telling engaging stories of how the AGA stood at the heart of their home, welcoming home grown-up children, creating family baking memories with grandchildren and helping newborn lambs warm through on the kitchen rug in front of the AGA.
As an iconic brand with so much history, telling stories from AGA kitchens was a crucial way to connect with like-minded brand fans and the magazine was always popular with readers. Supported by a commercial model of advertising, it presented useful and unique content in a premium print product, bolstered by the high profile faces that graced the cover.
As an iconic brand with so much history, telling stories from AGA kitchens was a crucial way to connect with like-minded brand fans”
Sector insight
See more from the blog
Automotive
Accelerating engagement – target EV customers with smarter content
Automotive
Monetising car membership clubs
Automotive
Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications
Automotive
MX-5 Owners' Club magazine wins at Classic & Sports Car Club Awards 2022
Proud to be a winner of industry awards, recognised as content marketing experts in print and digital media.
