Expert content for AMEX Global Business Travel | Clients

The brief

Dialogue worked with the Hogg Robinson Group before its acquisition by AMEX, where it has now been merged.

For HRG, we generated interesting and useful content about topical issues in international travel for their blog. These articles would need to include interviews with senior AMEX GBT staff from around the world to help burnish the client’s reputation as the go-to source for trustworthy expertise.

The challenge

Providing customers and prospects with a steady supply of thoughtful analysis on significant issues in today’s global travel sector depended on arranging well-informed writers who could provide perceptive commentary with effective organisation to coordinate with the client’s global network of offices.

The remit

Design
Editorial
Art Direction
Web
Advertising
Brand Partnerships

The result

Dialogue assembled a talented team of experienced travel industry writers and coordinated closely with the client to make sure the best contacts from their worldwide network could be consulted for their expert insight.
When combined with relevant artwork created and curated by our in-house designers, these articles provided the client with content they were happy to put their names to and readers with content in which they could place their trust.