Luxury brand content for Air Charter Service
Targeting ultra high net worth individuals with a dynamic magazine and creative distribution
Client: Air Charter Service
Sector: Luxury | Travel | Experience
Dialogue has produced Air Charter Service’s (ACS) Cloud magazine for 10 years. A premium print publication which contains a wide variety of fascinating stories to inspire travel and exploration, Cloud provides a valuable way for ACS to communicate with customers and present their own news and views alongside imaginative and thought-provoking content.
ACS clients are ultra-high net worth individuals (UHNWIs) who include heads of state, captains of industry and A-listers of sport, culture, film, music and entertainment from across the world. This exclusive audience enjoys the content mix which is written by renowned journalists and designed with flair. Some of the world’s top writers, photographers and illustrators have contributed to Cloud and recent articles have included the art of making luxury pianos, an interview with a tailor who is taking London’s Savile Row by storm, the secrets of creating the perfect espresso and spending a delicious 48 hours in Paris with the head of the world-famous Michelin Guide.
The remit
- Design
- Editorial
- Art Direction
- Advertising
Cloud is a bold, provocative and dynamic magazine which taps into the need for UHNWI travellers to enjoy bespoke luxury experiences and contributes to the exceptional service provided by ACS to valued customers. It is distributed all over the world, including by direct delivery to ACS’ clients and at high-profile events such as the Cheltenham Festival and Glastonbury, and advertising in the magazine has featured more than prestigious 100 luxury brands.
Client’s thoughts
For almost five years Dialogue has consistently delivered a high-quality, exciting and aspirational magazine for our elite readership. Behind the content, the professionalism to project management has also been second to none”
Glenn Phillips, PR & Advertising Manager
Air Charter Service
Sector insight
See more from the blogGetting to know you: the importance of brand immersion and collaboration
How emerging technologies are transforming the future of superyachts
Why is a brand community important now?
What brands need to know about equestrian marketing
Proud to be a winner of industry awards, recognised as marketing experts in print and digital media.