Knowing that only the highest standards would do, Dialogue worked closely with Lotus Cars to appreciate their requirements and commissioned, curated, designed and delivered two premium print titles full of high-impact content that highlighted fascinating parts of the marque’s legacy.
The opportunity to learn about the marque’s history and its future from its expert employees and supporters – including the son of its legendary founder, Colin Chapman – informed the editorial, while our designers used the very best of decades of dramatic photography to make sure that it was a visual delight. Both were supported by appropriate and carefully chosen advertising that fit with the marque’s ethos of excellence.
As an automotive brand with roots embedded in our home county of Norfolk, it was an honour to work on such prestigious projects.”
Sector insight
See more from the blog
Content
Content marketing – are you taking a sustainable approach?
Marketing strategy
The changing face of the luxury consumer
Content
Sustainability and luxury travel content
Content
What’s next for luxury digital marketing?
Proud to be a winner of industry awards, recognised as content marketing experts in print and digital media.
