The size followed luxury print trends, going from A4 to a squarer format. This, along with an increased pagination, resulted in a magazine with real presence.
We also created and sent e-newsletters to select databases to promote the magazine and reach current attendees and previous purchasers.
Royal Ascot Magazine
The magazine reflected the overarching brand ethos and spoke in the same tone of voice as other communication material from the racecourse”
Sector insight
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