The size followed luxury print trends, going from A4 to a squarer format. This, along with an increased pagination, resulted in a magazine with real presence.
We also created and sent e-newsletters to select databases to promote the magazine and reach current attendees and previous purchasers.
Royal Ascot Magazine
The magazine reflected the overarching brand ethos and spoke in the same tone of voice as other communication material from the racecourse”
Sector insight
See more from the blog
Print
The future of luxury hospitality – Part 4: Exclusivity in an age of access
Almost anyone can peer into the world of luxury with a digital swipe. Suites are toured on TikTok,...
Read more
Print
The future of luxury hospitality – Part 3: Wellness and the quest for meaning
Old-fashioned luxury was about opulence. For today’s most valuable luxury hospitality guests,...
Read more
Print
The future of luxury hospitality – Part 2: Purpose and sustainability
If you still think the future of luxury is about more book-matched stone, chef’s table photo...
Read more
Print
The future of luxury hospitality – Part 1: Personalisation and technology
Luxury hospitality is entering a new era – one shaped less by marble lobbies and more by data,...
Read more
Proud to be a winner of industry awards, recognised as content marketing experts in print and digital media.
