The magazine Dialogue created for Brittany Ferries was a glossy travel magazine packed with enticing photography, specially commissioned illustrations, engaging destination features and light-hearted comment columns, as well as company updates, promotions and onboard information. The content was carefully planned to give a good geographical spread of seasonally appropriate travel features in each issue, with relevant supporting adverts. A digital version of the magazine was also created for the company’s website.
The design of the magazine was continually reviewed to ensure it remained relevant and modern and aligned with the brand. Content, flow and format was also monitored, and new ideas introduced, to ensure that the features were as engaging, useful and digestible as possible.
Now, we are thrilled to support Brittany Ferries with the magazine by providing comprehensive and effective copywriting services that ensures Voyage magazine continues to engage and entertain travellers.
Through Voyage, Brittany Ferries seeks to provide its passengers with entertainment; useful information; and destination inspiration for their holidays in France and Spain. Ultimately, the magazine’s role is to boost customer experience and retention.”
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