Luxury Lifestyle and Brand Magazine for Burgess Superyachts

Burgess required a high-quality magazine that excelled in design and editorial to exceed the expectations of its UHNWI customer base. Burgess’ marketing strategy encompasses engaging and inspiring customers and prospects as well as brokers and the premium print magazine played a lead role.

Burgess is an annual magazine of more than 200 pages, split into two sections, which reflects the luxury lifestyle of the Burgess brand and promotes the chartering of its vast fleet around the world, acting as a valuable marketing tool for the Burgess brokerage teams. The magazine was a clear authority on the world of luxury travel and superyachts, with a tone pitched perfectly to the UHNWI audience and a design that helped it stand out in the busy luxury brand space. Articles included an interview with former supermodel Elle Macpherson, inside interviews from Burgess as a yacht was constructed, Alexandra Cousteau on ocean conservation and truly inspirational travel stories to encourage customers to charter or purchase a superyacht and explore the wonders of the world.

The remit

Design
Editorial
Art Direction
Photography
Advertising

Dialogue provided design and editorial excellence supported by robust project management that combined the smooth production of high quality lifestyle editorial pages as well as the practical charter directory section which required flexibility in scheduling and processes in order to ensure the information was as up-to-date as possible at print. Overseeing multiple photoshoots and commissioning some of the finest writers in luxury lifestyle and yachting content, Dialogue was committed to delivering the best for Burgess and its customers.

Dialogue also created a commercial model to offset some of the production costs and attract new high-quality advertisers to the brand. Burgess magazine aligned with the brand’s cohesive marketing strategy and proved to be an important tool for brokers and a huge source of inspiration for customers. It was successfully distributed to key customers and stood out at major yachting events.

Client’s thoughts

Dialogue rose to the challenge and produced a first class product. The editorial and design team were particularly exemplary with an extremely positive attitude. A wonderful result, and personally a wonderful experience working with the Dialogue team”

Nicci Perides, Head of PR & Communications
Burgess