The result
The magazine was distributed to 300,000 regular visitors of Center Parcs.
Over the course of a year (from September 2016), Center Parcs saw a 139.2% increase in bookings from those receiving the print edition of Village Life.
Alongside this, a survey undertaken on the digital edition brought in very positive results, with 97% saying it was easy to navigate, 89% agreeing that the content was interesting and 84% agreeing that the content was engaging.
We also published other magazines as part of a portfolio of services provided to Center Parcs: Uncovered, an on-village magazine providing a guide to everything Center Parcs has to offer its guests, with each edition localised to one of their six villages, and Spa Escape, published twice a year for Aqua Sana, the company’s spa brand, distributed on-village through all accommodation.
The Dialogue team was responsible for planning, writing, designing and commissioning, plus selling advertising across all magazines, in all editions.
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Over the course of a year, Center Parcs saw a 139% increase in bookings from those who received the print edition of Village Life”
“We were responsible for planning, writing, designing and commissioning, plus selling advertising, across all magazines, in all editions”
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Dialogue creates award-winning multichannel content that inspires, informs and excites your audience. We are a team of marketing specialists in print, online platforms, email communications, magazines, video creation, digital media and more.
