Dialogue got under the skin of new branding, understanding the new, modern lifestyle approach while honouring the historic connection, and set about bringing the rebrand to life with Jarrolds Magazine. Our approach matches Jarrolds’ company ethos of supporting local brands, so we commission local photographers, illustrators and writers to tell our stories.
Dialogue plans, commissions, writes and designs the premium magazine, which launched in 2023. It is printed on beautiful, high-quality, matt finish paper stock to reflect the premium brand and mimic the feeling of being in store.
Content covers all areas, from furniture design to top beauty buys, to local food and drink. Content pillars align with the floors of the building, so the journey of the customer through the store is reflected in the journey of the reader through the magazine. Content also ventures beyond the store, fortifying the connection the Norfolk area and Jarrolds at its heart.
What makes Jarrolds unique is its highly experienced staff and the bespoke customer service on offer, so Dialogue includes features that place the people centre stage, with the beauty experts, home store managers and food experts interviewed and highlighted.
Jarrolds Magazine also includes local advertisers to help support the project. Each is carefully chosen to align with the premium nature of the store. Branded content is also used to provide added value to advertisers, with great effect.
Jarrolds Magazine has been a great success, winning an International Content Marketing Association award for Best Consumer product, and continues to go from strength to strength, proving to be an important marketing asset for a beloved premium retailer.
Client's thoughts
The magazine has proved to be an essential tool for publicising and cementing our rebrand in the minds of our consumers... Jarrolds magazine ensures we stay culturally relevant to consumers of today in the context of our East Anglian setting.”
Sector insight
See more from the blog
Content
What to look for when working with a content marketing agency
Content
Brand communities – Part 2: A practical playbook for premium brands
Content
Brand communities – Part 1: Why brand communities matter more than loyalty schemes
Industry updates
Dialogue scoops three trophies at the International Content Marketing Awards
Proud to be a winner of industry awards, recognised as content marketing experts in print and digital media.
