Our Clients

Thought leadership from Health Spaces

Targeting NHS change makers and leaders with a beautifully crafted magazine as a public forum for debate and brand awareness

Health Spaces
Sector: Healthcare estates and infrastructure

Health Spaces was looking for a branded content magazine to raise its profile and help reposition as a healthcare estates and design consultancy with integrated project delivery capabilities. It also needed to help start conversations between sales teams and NHS Trusts.

Health Spaces wanted to amplify the fascinating conversations they were having with clients and NHS leaders to establish their expert knowledge in this arena, but ultimately to bring voices in healthcare together to debate the issues and share best practice.

Other magazines in this space are dry and functional; Health Spaces wanted something engaging that encouraged readers to sit down and take time to read and absorb the content.

In some cases, it was difficult to secure comment from people in high office who have ethical guidelines to follow and cannot be seen to endorse a specific commercial provider. We resolved this by using comments and quotes in the public domain or from press releases and communications teams as a backdrop, while interviewing ‘on the ground’ NHS workers so that the narrative reflected that essential real-life experience.

The remit

  • Design
  • Editorial
  • Art Direction
spread from Health Space's Fortis magazine
Illustration from Fortis Magazine
Stethoscopes in ice cubes
Illustration in Fortis
Health_Spaces_Full_width_magazine

Dialogue created Fortis, a bold and thought-provoking quarterly magazine with a fresh and modern design to grab the attention of its time-poor audience. Following promotion of the cover design and content concept, sign-ups to receive a copy of the magazine exceeded forecast expectations by almost 35%, demonstrating the keen appetite for this type of publication. The sales team at Health Spaces have been successfully using the magazine to start conversations with NHS Trusts, while it continues to be a talking point for specialists and those working in the field, helping to bring that essential knowledge sharing into one place.

 

Contact us for content marketing services

The design and content have gathered positive comments from our NHS partners – not only is it designed to be easy to access, but the content also delivers a dedicated focus on the most pressing and pertinent topics facing the NHS, inviting the sharing of case studies and learnings.”

Kelvin Moulding - Managing Director
Health Spaces

When every yacht is different, how do you communicate what makes your brand distinctive?

When every yacht is different, how do you communicate what makes your brand distinctive?

A finished superyacht is usually the easiest part of a bespoke project to communicate. It can be...
Read more
Beyond the click – are we measuring email too narrowly?

Beyond the click – are we measuring email too narrowly?

Email’s value is not only in the response it generates, but in the relationship it helps build over...
Read more
Dialogue shortlisted for 10 International Content Marketing Awards 2026

Dialogue shortlisted for 10 International Content Marketing Awards 2026

The International Content Marketing Awards are a real highlight of the year for the Dialogue team,...
Read more
Tactical gravity: why automotive launches can drift away from strategy

Tactical gravity: why automotive launches can drift away from strategy

Imagine you have just launched your most important new model in a decade. Social engagement has...
Read more

Proud to be a winner of industry awards, recognised as content marketing experts in print and digital media.

Best Medium Agency Runner-Up 2025
Medium Content Marketing Agency of the Year 2023
Medium Content Marketing Agency of the Year 2022
ALF Sales & Marketing Award Winner 2023
Content Marketing Award Silver
Content Marketing Award Gold
MemberWise Recognised Supplier 2026
Learn more about us