Dialogue worked with Bentley to copywrite specialist content outlining distinctly crafted Mulliner features, bespoke and personalisation options, and notable Mulliner models of the past and present. It needed to tell stories – illustrate to customers how Bentley products and experiences can enhance their lifestyles – and inspire retailers to tell those stories themselves.
Imagery and video were sourced from Bentley and combined with compelling video by our in-house designers to create an interactive, captivating experience for viewers. The design team also highlighted design flourishes, such as the recognisable Bentley diamond, and applied the motif creatively across the brochure for further immersion.
The brochure was designed on the InDesign Publish Online platform for flexible digital design capabilities and a rich, mobile-optimised viewing experience across devices. This also meant that the dynamic digital brochure could be regularly updated easily when new models and features launched, creating an ever-evolving document.
Dialogue also created translated editions for six additional languages to engage Bentley’s audience around the world.
Discover more about the premium content solutions Dialogue creates for the discerning Bentley Motors audience.
The Dialogue team is always willing to pick up any challenge and the members are easy to communicate and work with. They respond quickly to any amends and have a keen eye for detail. Due to our established working relationship I don’t need to re-do the groundwork every time as they instantly know what I need in terms of look and feel.”
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