Luxury email marketing for Bentley Motors
Email marketing that informs both customers and retailers of the luxury automotive manufacturer.
Client: Bentley Motors
Sector: Automotive | Luxury
Dialogue delivers Bentley’s B2B and B2C email marketing, ensuring the communications maintain the foundations of the luxury brand – and consistently perform well, reaching and captivating audiences. Working closely with Bentley has ensured Dialogue has gained a deep understanding of the brand and its requirements, becoming a seamless extension of the British car manufacturer’s internal marketing team.
The Dialogue team operates on a level that often goes beyond what is expected. As a luxury client in an ever-evolving industry, Bentley demands flexibility and often require projects delivered with short notice and tight deadlines. Dialogue ensures open communication, frequent and fast turnaround, and reassurance of improved performance using graphs and KPIs. This increases awareness among audiences and drives engagement.
The remit
- Design
- Editorial
- Art Direction
- Photography






The digital marketing solutions that Dialogue offers are creative and innovative, using technology on platforms such as Salesforce Marketing Cloud and Adobe Experience Manager, as well as Bentley’s own CRM system for segmentation and a/b testing. The content and email designs are frequently updated in line with current trends and innovative technology, ensuring Bentley’s evolving audience and brand tone of voice is always front of mind.
This relationship has grown, resulting in annual increases in email sends, including delivering specialist interactive email marketing campaigns. The remit of work has also been extended to produce paid media packages, coordinate photoshoots, and develop retailer toolkits.
Discover more about the range of exclusive print and digital content that Dialogue creates for Bentley Motors.
Client's thoughts
Dialogue’s dedication to delivering content for Bentley customers and retailers has been nothing short of exceptional. The quality of the work is always impeccable, professional, and perfectly aligned with our values and customer needs. What sets this team apart is not just their writing ability, but their consistent communication, initiative, and outstanding management to keep tight processes on track. They provide continuous support, are quick to react and respond to feedback, and manage to stay ahead of deadlines while maintaining a positive attitude.”
Olivia Williams, Digital Marketing
Bentley Motors
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