Our Clients

Email and CRM for the Harley Owners Group

Data-driven email journeys that engage communities

Client: Harley-Davidson and the Harley Owners Group
Sector: Motorcycles | Membership

Dialogue has more than a decade of practical email campaign knowledge, carried out on behalf of many of our clients including globally recognised brands. One of these is Harley-Davidson’s Harley Owners Group (H.O.G.), the largest manufacturer-sponsored motorcycle club in the world.

Our email campaign work for H.O.G. involves monthly content-led newsletters, user-journey activated membership and renewal programmes, bespoke emails to promote products and events, surveys, member training and very closely targeted senior membership/influencer updates.

We have worked globally on this project, with more than 16 languages supported including the Americas (US English, South American Spanish and Brazilian Portuguese), Canadian French and English, all major European languages, plus Chinese and Japanese in APAC and more by request. We also source and produce content across these territories.

The remit

  • Design
  • Editorial
  • Photography
  • Video
  • Web
  • Strategy
  • Email
Email Newsletter from the Harley Owners Group
Viewing a Harley Owners Group email on a laptop

We work as a trusted partner within Harley-Davidson’s own email and CRM eco-system, allowing us to access right-up-to-date target segments and by using email automation that places the right content, in the right language, with the right segment, we efficiently use the data to regularly contact as many members as possible with relevant content.

Consistently high opening rates of more than 50 per cent for member communications demonstrates how engaged this community is.

To centralise all of this content we have also built a blog-style site for H.O.G. and manage their EMEA social media channels. Find out more about our work on Harley Owners Group on digital content.

Client’s thoughts

In partnership with Dialogue, we developed a solution that is not only engaging but also inspires ridership all over the world.”

Ben Neary, Global Membership and Loyalty Manager
Harley-Davidson

Sector insight

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Proud to be a winner of industry awards, recognised as content marketing experts in print and digital media.

Medium Content Marketing Agency of the Year 2023
Medium Content Marketing Agency of the Year 2022
ALF Sales & Marketing Award Winner 2023
Classic and Sports Car Club Awards
Content Marketing Award Silver
Content Marketing Award Gold
MemberWise Recognised Supplier 2024
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