Our Clients

Photography, video and events for the Harley Owners Group

Visual storytelling across events and channels

Client: Harley-Davidson and the Harley Owners Group
Sector: Motorcycles | Membership

Visual assets are a cornerstone of content, and for Harley-Davidson and the Harley Owners Group (H.O.G.), Dialogue provides a wide range of commissioned photography, video and other assets including illustrations, library imagery and video, plus AI-assisted editing and image generation.

Dialogue also provided end-to-end marketing plans and event management, including live event exhibits and live reporting via social media and website from events.

Some of the key highlights in the H.O.G. calendar are the pan-European rallies, where riders come from all over the world to meet and ride Harley-Davidsons together.

In 2024, the rally was held in Senigallia, Italy, and was to be attended by more than 50,000 people.

A 360-degree comms plan was created with Dialogue as part of a multi-agency team. A promotional planner was created that involved 26 different channels’ component lines and Dialogue centralised content creation for all agencies and Harley-Davidson’s central teams, including organic social media, email and outdoor promotion.

The remit

  • Design
  • Photography
  • Video
  • Web
  • Strategy
  • Social
Shot of a Harley Owners Group event
Off-road riding at a Harley Owners Group event
Harley-Davidson's at an event

The campaign was kickstarted by visiting Senigallia in 2023, when the location was still a secret, and captured some incredible photography and video to help deliver the plan.

And of course, we went to the event to do live reporting and media capture – including photography and video – with daily galleries, stories and reels as well as post-event media, including an event video that showed off what attendance is like, which then kickstarted 2025 activities.

Overall, for this campaign alone we delivered more than 75 social posts on H.O.G. social channels, plus six emails in Dutch, Spanish, French, Italian, German and English to databases of up to 80,000 members throughout Europe and a paid social media strategy with regular post boosts to bespoke audiences. We also provided content that would reach millions through Harley-Davidson channels.

Additionally, Dialogue organised and ran the rally’s Custom Bike Show – a day-long event where entrants are encouraged to bring along their custom motorcycles and exhibit them for the public and judges, with prizes for the winners including a People’s Choice vote. Dialogue worked with other agencies to set up the physical infrastructure and then ran the process from registration to on-stage awards, presented by Karen Davidson, great-granddaughter of one of Harley-Davidson’s founders. And of course all of the media capture around the event!

You can find out more about how we also help the Harley Owners Group with its website, social media and emails.

Client’s thoughts

Truly a great partnership and I am excited for the road ahead!”

Ben Neary, Global Membership and Loyalty Manager
Harley-Davidson

Sector insight

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