Storytelling highlights
From our regular Meet the Producer features (spotlighting young local makers – like an Ipswich smallholder turning home-grown fruit into ice cream) to community-led pieces celebrating volunteers and charities supported by the Co-op, the editorial always kept things grounded in real lives and real places. We marked ten years of Sourced Locally with a bespoke illustration and a round-up of the local heroes behind the initiative and made space for projects like Men in Sheds – a brilliant example of community connection in action.
The magazine experience mattered, too: it was printed on a sustainable uncoated paper stock for tactility and eco-credentials that align with the brand, plus the back cover featured money-off vouchers – a practical reward that supported in-store purchase.
This work sits in the sweet spot between brand and retail: helping the East of England Co-op differentiate, build membership value and support trading through editorial craft. The magazine was designed around clear drivers – sustaining engagement with members, keeping the brand’s local community purpose visible and giving customers practical reasons to visit and buy.
Our thoughts
Helping the East of England Co-op differentiate, build membership value and support trading through editorial craft.”
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