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How to use branded content to create loyalty and customer retention
Branded content has long been used and publicised as a marketing technique to acquire consumers, however its role in generating loyalty and customer retention is just as...
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Latest insights
What makes an award-winning content marketing agency?
In December 2021, Dialogue was named runner-up as Small to Medium Agency of the Year at the CMAs,...
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Should brands consider content paywalls?
Many brands are now emulating media businesses with highly evolved content marketing agendas to...
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Dialogue is shortlisted for five 2021 International Content Marketing Awards
The shortlist for the 2021 International Content Marketing Awards was announced on Monday, 25th...
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How to monetise content marketing for brands
The concept of monetising content is a familiar one. Advertising has historically been the go-to...
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Christmas marketing ideas
Christmas is the ultimate time to generate revenue for any business - so naturally, some real...
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Podcast distribution: social media, SEO and five-star reviews
So you’ve got your theme, hosting platforms and recording schedule nailed, so how do you go about...
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How to deliver great travel content marketing in the face of change
The travel industry is in a state of serious disruption and, as a result, so is travel content...
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How to create digital magazine content: the software provider opinion
Who better to advise on digital magazine content, business plans and advertising than Rok Pulević, ...
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Five things you should consider for a content translation strategy
We live in a world that’s more connected than ever before, so it follows that effective content...
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Hotel content marketing and the value of loyalty programmes
Hotel content marketing is increasingly important simply because in the hotel (and wider business)...
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The value of interactive content
Interactive content marketing is on the rise. Content is increasingly a highly competitive space to...
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How to create a digital magazine
Making the transition from print to a digital magazine – or starting one up from nothing – can be...
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