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Brand communities – Part 1: Why brand communities matter more than loyalty schemes
There was a time when a sleek card and a tiered points system were enough to signal loyalty. Today, a free upgrade or early access email rarely feels like a true perk. High value...
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Marketing during the Coronavirus epidemic
In the current climate, we’re sure we’re not the only people working in marketing asking ourselves ...
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Legendary luxury hotel Badrutt’s Palace appoints Dialogue as content agency for Tower Revue
The famous Badrutt’s Palace Hotel in St Moritz has appointed Dialogue as its content agency to...
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Burgess chooses Dialogue as content agency in 2018
Dialogue has extended its luxury portfolio with a new content contract for Burgess, the world’s...
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Dialogue agency proudly relaunches Bentley Magazine
Dialogue agency is relaunching Bentley Magazine as part of its luxury and automotive contract...
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Content, community and the challenges of a luxury brand marketing strategy in 2018
The need for a digital friendly luxury brand marketing strategy Any marketing strategy in 2020...
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How luxury travel content marketing generates recommendations
As with other sectors, travel content marketing is an important part of the marketing mix. Luxury...
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Why any luxury marketing strategy needs content to create brand advocates
The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and luxury...
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Bentley Motors chooses Dialogue as content agency in 2018
Bentley Motors has announced an overhaul of its international customer publication Bentley Magazine...
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