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Why is a brand community important now?
The importance of brand communities has evolved significantly. No longer just a buzzword, the concept of a brand community was driven first by digital platforms and accelerated by...
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Why any luxury marketing strategy needs content to create brand advocates
The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and luxury...
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Bentley Motors chooses Dialogue as content agency in 2018
Bentley Motors has announced an overhaul of its international customer publication Bentley Magazine...
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