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The content confidence gap that costs luxury brands customers
A few years ago, during an editorial meeting for a luxury project, the copy under review felt strong. It told a genuine story with human insight and was quietly compelling. It...
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Latest insights
Tactical gravity: why your cross-channel/cross-agency campaign is failing to deliver
Most cross-channel campaigns don’t fail because the strategy was wrong, the creative was weak or...
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Personalisation, purpose and a marketing strategy for the new world of luxury
Luxury audiences are raising the bar on personalisation, credibility, wellbeing and quiet...
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The commercial case for human-first storytelling
Lots of people talk about ‘brand storytelling’ and ‘story-driven marketing’. But it is rare to see...
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What does ‘confidence-building content’ look like in automotive?
The luxury car sector is good at launch content. It knows how to produce the beautiful film, the...
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The rise of hyper-personalised email
Email personalisation, and the benefits that come with it, isn’t new. What’s changed is access to...
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How brands can reap the rewards of localised content for international markets
It’s never been easier for brands to connect with a global audience. Digital platforms have removed...
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5 luxury brand storytelling strategies to engage HNW audiences
Brands operating in the luxury space are having to master a new approach to marketing to reach a...
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What you need to know about digital magazines
Digital magazines offer a fantastic tool for today’s marketing experts and they can give you a...
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Is your web content fit for purpose?
Your content marketing strategy demands well-crafted written content. Your website needs it, your...
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How to optimise your multilingual content strategy
For global brands, one of the biggest challenges is communicating content and brand messages...
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Evaluating the success of your email strategy
Developing a strong email campaign is a vital part of any content marketing strategy. Even in a...
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How to create a digital magazine
One of the most important principles of content marketing is to deliver your content to your...
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